Learn sales and marketing online
Learn sales and marketing online
Explore sales and marketing courses that build practical skills. Learn the difference between sales and marketing and how they work together to drive growth.
Trusted by more than 10,000 teams worldwide
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Sales and marketing are two sides of the same growth engine.
Together, they help businesses attract the right audience, build trust, and convert interest into revenue.
GoSkills sales and marketing courses are designed to build practical, modern skills — from lead generation and customer research to closing deals and measuring performance.
Whether you’re new to the field or sharpening existing skills, our sales training helps individuals and teams drive consistent results.
Courses
Introduction to Sales
Learn the foundations of sales including outreach, pitching and closing deals.
- 31 lessons and certification
- 2h 22m of video
Introduction to Marketing
Explore the fundamentals of marketing including audience, messaging and campaign planning.
- 21 lessons and certification
- 1h 49m of video
Press Releases
Write press releases that are clear, newsworthy and aligned with brand messaging.
- 32 lessons and certification
- 2h 8m of video
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Introduction to Social Media Strategy
NewLearn to implement a social media strategy that grows your brand, increases engagement, and creates customers.
- 1h 43m of video
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How to Build a Marketing Plan
NewLearn the steps and best practices for developing marketing plans that drive results.
- 1h 9m of video
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Using Innovative Technologies to Communicate with Customers
NewLearn proven tips that you can leverage to incorporate technology into your customer communications.
- 27m of video
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Transitioning Your Mindset to be Customer-Centric
NewLearn strategies to help you build a customer focus within your business.
- 36m of video
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Inclusive Branding: The Secret to Attracting the Right Talent for Your Organization
NewLearn strategies to help you craft and continuously refine your company's branding to attract the right candidates to your organization with inclusion in mind.
- 58m of video
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SEO Tips for Content Writers
NewLearn helpful SEO tips you can apply to your content writing strategy in order to drive traffic to your content and allow the content to be ranked highly on search engines.
- 13m of video
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Growth Marketing Foundations
NewLearn how to create and sustain growth in your organization using top growth marketing practices.
- 1h 35m of video
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Advanced Google Analytics Universal
NewLearn how to use advanced Google Analytics techniques to access in-depth insights.
- 1h 17m of video
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Growth Marketing Tips
NewLearn how to use growth marketing techniques to unlock massive growth potential for your company.
- 35m of video
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A Beginner’s Guide to Unlocking Content Marketing
NewLearn tactical content marketing strategies you can put into practice immediately from one of the world’s leading content experts.
- 1h 11m of video
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Building a Winning Enterprise Marketing Strategy
NewLearn to build a winning enterprise marketing strategy in an increasingly complex business environment, and then execute it with efficiency and alignment.
- 45m of video
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Leveling Up with Advanced Content Marketing Strategies
NewLearn advanced content marketing skills to take your content marketing from good to great.
- 1h 5m of video
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Enhancing Your Brand’s Social Media with Content Marketing
NewLearn how to market your content on social media to create engagement and grow your brand.
- 1h 18m of video
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Creating a Buzz
NewLearn to generate attention for your brand to grow your company’s consumer base.
- 29m of video
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17 Critical Questions to Improve Your Marketing Strategy
NewLearn the answers to 17 critical questions any organization needs to address in order to meet its goals and objectives.
- 1h 3m of video
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Artificial Intelligence For Marketing
NewLearn the basics of artificial intelligence to boost your organization’s marketing capabilities.
- 1h 27m of video
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Social Media for Working Professionals
NewLearn to manage your social media accounts when seeking employment or working at an organization.
- 38m of video
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Achieving Results by Personalizing Your Sales Approach
NewLearn methods to achieve better results from your sales process by using a personalized approach.
- 56m of video
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Crafting Your Perfect Sales Pitch
NewGain methods to help you craft, refine, and deliver the perfect, customized sales pitch for every prospect.
- 48m of video
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A Marketer’s Top 5 Ways to Start Dominating Your Social Media Marketing
NewLearn effective strategies designed to help you level up your social media strategy and generate more meaningful marketing results.
- 16m of video
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A Sales Expert’s Guide to Overcoming Objections
NewLearn methods to overcome common sales objections when working to convert a prospect into a client.
- 48m of video
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Digital Marketing Fundamentals
NewLearn the basics to help you get started with utilizing digital marketing to grow your exposure, leads, and more.
- 1h 1m of video
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Shifting Your Marketing Strategy to Appeal to Younger Generations
NewLearn effective techniques to help you pivot your marketing and brand strategy to help you drive engagement and sales amongst the next generation.
- 1h 4m of video
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How to Sell Anything with Confidence
NewLearn methods to use confidence as an impactful tool to help you achieve your sales goals and convert more prospects.
- 1h 3m of video
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A Sales Trainer’s Tips for Coaching a Sales Team
NewLearn tips to help you lead and coach your team of sales representatives to stay determined and have success.
- 58m of video
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Google Analytics Essentials
NewLearn the key settings, configurations, and mistakes to avoid when getting started with Google Analytics.
- 1h 8m of video
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Consumer Behavior: Using Neuroscience to Improve Your Marketing
NewLearn the basics of consumer behavior and begin using this knowledge to help you improve and refine your marketing approach.
- 50m of video
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Google Ads Quick Start
NewLearn the key settings, configurations, and mistakes to avoid when getting started with Google Ads.
- 1h 55m of video
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Captivate Your Buyers and Drive Revenue with Story-Based Sales
NewLearn strategies you can deploy in your sales process that help you effectively tell stories and drive brand interest while increasing sales.
- 41m of video
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How to Gracefully Overcome Sales Objections
NewLearn strategies to overcome common sales objections that arise throughout the customer journey when working to convert a prospect into a client.
- 55m of video
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How to Create a Successful Digital Marketing Strategy
NewLearn concepts and best practices you can implement to create a digital marketing strategy that helps you increase brand awareness, generate leads, and build relationships with consumers.
- 39m of video
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A Beginner’s Guide to B2B Marketing
NewLearn the comprehensive definition of B2B marketing and explore actionable strategies that you can implement to scale your leads, customers, and revenue.
- 1h 15m of video
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A Marketer’s Guide to Cross-Departmental Collaboration
NewLearn how to effectively collaborate with team members in other departments in order to maximize the benefits of your marketing efforts.
- 9m of video
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Lead Generation: How to Build a Winning Marketing Strategy
NewLearn marketing strategies to develop a seamless lead generation process to ultimately grow your business and boost your ROI.
- 58m of video
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PPC Lead Generation: Grow Your Business with Google Ads
NewLearn how to generate quality leads and drive traffic to your products and services through PPC marketing using Google Ads.
- 1h 16m of video
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Tips to Market Your Business as an Entrepreneur
NewLearn how to effectively market your business as an entrepreneur, from mastering digital marketing basics to setting and achieving precise goals, utilizing strategic tools for success, and turning potential mistakes into valuable learning opportunities.
- 15m of video
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Marketing Automation: Crafting Campaigns that Convert
NewLearn how to leverage marketing automations so you can generate more qualified leads, personalize the customer journey, and ultimately increase sales and profits.
- 43m of video
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How to Increase Sales with Social Media
NewLearn strategies to leverage social media as a method to increase sales for your products or business.
- 28m of video
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CRM Basics: Unlock Business Growth through Relationships
NewLearn strategies to leverage CRM softwares such as HubSpot so you can store important customer data, track customer information, and ultimately build and nurture customer relationships while creating efficiencies.
- 49m of video
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Search Intent and SEO: How to Attract the Ideal Customer
NewLearn strategies to focus your keyword research efforts to attract the right kind of traffic to your websites and products / services.
- 47m of video
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Marketing with AI: Creating Leads
NewThis course equips marketing professionals with the knowledge and skills to leverage Artificial Intelligence for lead generation.
- 26m of video
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Generate Authentic Brand Engagement on Social Media
NewLearn how to build real connections with your audience and boost your brand's presence on social media through engaging content and strategies.
- 25m of video
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Simple Tips for Writing Emails that Resonate and Convert
NewLearn the art of crafting compelling and effective email messages that connect with your recipients, boost engagement, and convert leads into satisfied customers.
- 13m of video
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Marketing During a Crisis
NewLearn to shift your marketing during times of crisis by understanding how new realities affect your decisions, mindset, and bottom line.
- 24m of video