Learn sales and marketing online
Learn sales and marketing online
Explore sales and marketing courses that build practical skills. Learn the difference between sales and marketing and how they work together to drive growth.
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Sales and marketing are two sides of the same growth engine.
Together, they help businesses attract the right audience, build trust, and convert interest into revenue.
GoSkills sales and marketing courses are designed to build practical, modern skills — from lead generation and customer research to closing deals and measuring performance.
Whether you’re new to the field or sharpening existing skills, our sales training helps individuals and teams drive consistent results.
Courses
Introduction to Sales
Learn the foundations of sales including outreach, pitching and closing deals.
- 31 lessons and certification
- 2h 22m of video
Introduction to Marketing
Explore the fundamentals of marketing including audience, messaging and campaign planning.
- 21 lessons and certification
- 1h 49m of video
Press Releases
Write press releases that are clear, newsworthy and aligned with brand messaging.
- 32 lessons and certification
- 2h 8m of video
Using Innovative Technologies to Communicate with Customers
Learn proven tips that you can leverage to incorporate technology into your customer communications.
- 27m of video
Transitioning Your Mindset to be Customer-Centric
Learn strategies to help you build a customer focus within your business.
- 36m of video
17 Critical Questions to Improve Your Marketing Strategy
Learn the answers to 17 critical questions any organization needs to address in order to meet its goals and objectives.
- 1h 3m of video
Introduction to Social Media Strategy
Learn to implement a social media strategy that grows your brand, increases engagement, and creates customers.
- 1h 43m of video
How to Build a Marketing Plan
Learn the steps and best practices for developing marketing plans that drive results.
- 1h 9m of video
A Marketer’s Top 5 Ways to Start Dominating Your Social Media Marketing
Learn effective strategies designed to help you level up your social media strategy and generate more meaningful marketing results.
- 16m of video
A Sales Expert’s Guide to Overcoming Objections
Learn methods to overcome common sales objections when working to convert a prospect into a client.
- 48m of video
Digital Marketing Fundamentals
Learn the basics to help you get started with utilizing digital marketing to grow your exposure, leads, and more.
- 1h 1m of video
A Sales Trainer’s Tips for Coaching a Sales Team
Learn tips to help you lead and coach your team of sales representatives to stay determined and have success.
- 58m of video
Inclusive Branding: The Secret to Attracting the Right Talent for Your Organization
Learn strategies to help you craft and continuously refine your company's branding to attract the right candidates to your organization with inclusion in mind.
- 58m of video
A Beginner’s Guide to B2B Marketing
Learn the comprehensive definition of B2B marketing and explore actionable strategies that you can implement to scale your leads, customers, and revenue.
- 1h 15m of video
SEO Tips for Content Writers
Learn helpful SEO tips you can apply to your content writing strategy in order to drive traffic to your content and allow the content to be ranked highly on search engines.
- 13m of video
Marketing with AI: Creating Leads
This course equips marketing professionals with the knowledge and skills to leverage Artificial Intelligence for lead generation.
- 26m of video
Growth Marketing Foundations
Learn how to create and sustain growth in your organization using top growth marketing practices.
- 1h 35m of video
Advanced Google Analytics Universal
Learn how to use advanced Google Analytics techniques to access in-depth insights.
- 1h 17m of video
Growth Marketing Tips
Learn how to use growth marketing techniques to unlock massive growth potential for your company.
- 35m of video
A Beginner’s Guide to Unlocking Content Marketing
Learn tactical content marketing strategies you can put into practice immediately from one of the world’s leading content experts.
- 1h 11m of video
Building a Winning Enterprise Marketing Strategy
Learn to build a winning enterprise marketing strategy in an increasingly complex business environment, and then execute it with efficiency and alignment.
- 48m of video
Leveling Up with Advanced Content Marketing Strategies
Learn advanced content marketing skills to take your content marketing from good to great.
- 1h 5m of video
Enhancing Your Brand’s Social Media with Content Marketing
Learn how to market your content on social media to create engagement and grow your brand.
- 1h 18m of video
Creating a Buzz
Learn to generate attention for your brand to grow your company’s consumer base.
- 29m of video
Artificial Intelligence For Marketing
Learn the basics of artificial intelligence to boost your organization’s marketing capabilities.
- 1h 27m of video
Social Media for Working Professionals
Learn to manage your social media accounts when seeking employment or working at an organization.
- 38m of video
Achieving Results by Personalizing Your Sales Approach
Learn methods to achieve better results from your sales process by using a personalized approach.
- 56m of video
Crafting Your Perfect Sales Pitch
Gain methods to help you craft, refine, and deliver the perfect, customized sales pitch for every prospect.
- 48m of video
Shifting Your Marketing Strategy to Appeal to Younger Generations
Learn effective techniques to help you pivot your marketing and brand strategy to help you drive engagement and sales amongst the next generation.
- 1h 4m of video
How to Sell Anything with Confidence
Learn methods to use confidence as an impactful tool to help you achieve your sales goals and convert more prospects.
- 1h 3m of video
Google Analytics Essentials
Learn the key settings, configurations, and mistakes to avoid when getting started with Google Analytics.
- 1h 8m of video
Consumer Behavior: Using Neuroscience to Improve Your Marketing
Learn the basics of consumer behavior and begin using this knowledge to help you improve and refine your marketing approach.
- 50m of video
Google Ads Quick Start
Learn the key settings, configurations, and mistakes to avoid when getting started with Google Ads.
- 1h 55m of video
Captivate Your Buyers and Drive Revenue with Story-Based Sales
Learn strategies you can deploy in your sales process that help you effectively tell stories and drive brand interest while increasing sales.
- 41m of video
How to Gracefully Overcome Sales Objections
Learn strategies to overcome common sales objections that arise throughout the customer journey when working to convert a prospect into a client.
- 55m of video
How to Create a Successful Digital Marketing Strategy
Learn concepts and best practices you can implement to create a digital marketing strategy that helps you increase brand awareness, generate leads, and build relationships with consumers.
- 39m of video
A Marketer’s Guide to Cross-Departmental Collaboration
Learn how to effectively collaborate with team members in other departments in order to maximize the benefits of your marketing efforts.
- 9m of video
Lead Generation: How to Build a Winning Marketing Strategy
Learn marketing strategies to develop a seamless lead generation process to ultimately grow your business and boost your ROI.
- 58m of video
PPC Lead Generation: Grow Your Business with Google Ads
Learn how to generate quality leads and drive traffic to your products and services through PPC marketing using Google Ads.
- 1h 16m of video
Tips to Market Your Business as an Entrepreneur
Learn how to effectively market your business as an entrepreneur, from mastering digital marketing basics to setting and achieving precise goals, utilizing strategic tools for success, and turning potential mistakes into valuable learning opportunities.
- 15m of video
Marketing Automation: Crafting Campaigns that Convert
Learn how to leverage marketing automations so you can generate more qualified leads, personalize the customer journey, and ultimately increase sales and profits.
- 43m of video
How to Increase Sales with Social Media
Learn strategies to leverage social media as a method to increase sales for your products or business.
- 28m of video
CRM Basics: Unlock Business Growth through Relationships
Learn strategies to leverage CRM softwares such as HubSpot so you can store important customer data, track customer information, and ultimately build and nurture customer relationships while creating efficiencies.
- 49m of video
Search Intent and SEO: How to Attract the Ideal Customer
Learn strategies to focus your keyword research efforts to attract the right kind of traffic to your websites and products / services.
- 47m of video
Generate Authentic Brand Engagement on Social Media
Learn how to build real connections with your audience and boost your brand's presence on social media through engaging content and strategies.
- 25m of video
Simple Tips for Writing Emails that Resonate and Convert
Learn the art of crafting compelling and effective email messages that connect with your recipients, boost engagement, and convert leads into satisfied customers.
- 13m of video
Marketing During a Crisis
Learn to shift your marketing during times of crisis by understanding how new realities affect your decisions, mindset, and bottom line.
- 24m of video