Crafting Your Perfect Sales Pitch
Crafting Your Perfect Sales Pitch
What you’ll learn
Skills you’ll gain
When you've got the perfect sales pitch, you're unstoppable. You're able to quickly provide your prospects with answers to questions, streamline your outreach, and ultimately, close more deals. In this course, sales expert Amber Lethem provides you with her secrets for creating a sales pitch that helps you achieve the goals mentioned above. Amber shares the basics for working with a sales pitch, including the sales cycle, pushing past stereotypes, and becoming a top producer. She gives you tips to quickly build rapport and establish relationships with your prospects and clients, and then shares how to set the stage for your sales pitch. She walks through her strategies for diagnosing your client's pain points, and shares how you can quickly turn these discoveries into opportunities for your product to satisfy their need. She covers methods to nail your pitch, prep for objections, and close the deal with confidence. Upon completion of this course, you'll be prepared to tackle all your sales process and use your pitch to unlock more sales.
Syllabus
Download syllabus-
1
Your sales cycle The sales cycle you operate within is important to be mindful of as it will influence your approach. 3m
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2
Your pitching process What makes a pitch so important is that it’s framed and tailored to meet an audience's needs. 1m
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Don't be "salesy" As a salesperson, you'll likely face the stereotypes that your prospects have towards you. 3m
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Secrets of top producers Sales is difficult because external influences, rejection, and human error can contribute to an uncontrollably terrible sales results. 3m
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Woo: winning others over Building rapport is essential for sales success since people like to buy from those they like and trust. 1m
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Set the selling stage Most salespeople rush right into product puking all over their prospects. 2m
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Check the vitals Just as a doctor checks his patients' vitals before diagnosing the problem and providing a remedy, a top producer always assesses the entire situation before proposing a solution. 2m
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Discover, dig, display Top producers help their prospects recognize that the pain of staying the same will be greater than the pain of choosing their products or services. 2m
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Summarize your findings Average salespeople use cookie-cutter sales talks that do not feel customized or tailored. 1m
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Release the pressure Taking the pressure out of the selling process is a sure-fire way to empower your prospect to buy. 2m
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Overcome objections Objections are a natural part of the sales process and top producers prevent them. 1m
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Customized solutions After listening to your prospects desires, you must show them that you have their best solution. 1m
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Tactical testimonials Prospects appreciate words from another source, such as third party testimonials especially since you have vested interest to close the deal. 2m
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The greatest salesman In order to keep your audience engaged, you must be able to evoke different types of emotion and energy throughout your presentation. 2m
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Prevent overselling One of the most common mistakes salespeople make is "overselling." After this lesson, you'll be able to avoid falling into the "overselling" trap and losing sales for this reason ever again. 1m
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Proper price positioning Sticker shock is known to deter buyers if they haven't grasped the full value of your product/services. 3m
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Choice between two positives Bringing someone to a decision is a service and prevents them from wasting time sitting on the fence. 1m
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Back end objection handling If a buyer is seriously considering what you have to offer, it's natural for them to have an objection. 4m
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Closing time Thank you for checking out this course! 2m
Certificate
Certificate of Completion
Awarded upon successful completion of the course.
Instructor
Amber Lethem
Amber Lethem is a professional sales and leadership coach with a passion for helping unlock salespeople and propelling them towards success. Amber began her sales career with Southwestern Advantage and moved up the ladder into a corporate recruiting role. She then dove into the sales coaching profession with various consulting organizations, including Southwestern Consulting and Accelerate Performance Sales Coaching. Today, Amber works with organizations including Google and Jackson National, empowering their sales teams to chase after leads, create sales pitches that work, and close deals in record time.
Amber Lethem
Sales Trainer, Consultant, and Speaker
Accreditations
Link to awards
How GoSkills helped Chris
I got the promotion largely because of the skills I could develop, thanks to the GoSkills courses I took. I set aside at least 30 minutes daily to invest in myself and my professional growth. Seeing how much this has helped me become a more efficient employee is a big motivation.
