Marketing During a Crisis
Marketing During a Crisis
What you’ll learn
Skills you’ll gain
When the world seemingly turns on a dime because of unforeseen events, your marketing strategies must turn with them. As a crisis unfolds and new realities emerge, how can you know if your current strategy will hold up? How do you draft new plans from square one? And how do you respond with sincerity and avoid tone deaf messaging? These important questions are explored in this course led by Brad Batesole, an internationally recognized marketing thought leader who has been advising globally leading brands and marketing strategies for the last 15 years. you'll learn how to reposition your brand during a crisis, how to determine which marketing steps to take right away, and which approaches to use in discerning new consumer mentalities and behaviors. Relevant now more than ever, you'll gain the clarity and insight needed to navigate the complexity of marketing amidst a crisis.
Syllabus
Download syllabus-
1
The "Bandwagon Effect" The bandwagon effect is a cognitive bias that leads people to take actions they believe many others are taking. 2m
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2
The need for information Uncertainty is uncomfortable — it makes us crave information. 1m
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3
Sharing important information As situations unfold, the need to communicate is immediate. 1m
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Shifting mindsets and goals In the midst of a crisis, the consumer mindset changes. 2m
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2
Trends to attach to Every time we emerge from crises, we experience new trends. 2m
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Needs-gap optimization Consumers have a new ideal of what they are looking for, and if you don't measure up to that ideal, then a gap exists. 1m
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2
Continue or pause When an unplanned and unfortunate situation unfolds, you must immediately evaluate all of your outstanding marketing efforts. 1m
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3
Are you being opportunistic? Companies live for seizing opportunities. 2m
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4
Cutting costs Most companies slash marketing expenses in response to a crisis or an economic downturn. 2m
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Trust is central In times of crisis, your customers need to feel that they can trust your brand to make the right decisions. 1m
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2
Slow down During a crisis, there is a tendency to want to speed up and move information quickly. 2m
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3
Fast prioritization In a crisis, it can seem unclear what should be a priority. 1m
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4
Developing a strategy team With the right team in place, decisions come together faster, and you can avoid bureaucracy. 1m
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1
Marketing in the face of uncertainty At the end of the day, marketing is about serving your customers, especially when they're uncertain. 1m
Certificate
Certificate of Completion
Awarded upon successful completion of the course.
Instructor
Brad Batesole
Brad Batesole is an internationally recognized marketing thought leader. Brad has led teams at top companies including LinkedIn, Toyota, LegalZoom, Lynda.com, and TMZ. He's a proven entrepreneur, startup advisor, and growth marketing expert. His wildly popular instructional marketing courses are among the most watched online. Brad has spent more than 15 years working at the crossroads of growth marketing, business development, and advertising. He was featured in Entrepreneur magazine after launching his first successful business at the age of 15. Brad honed his skills working as a growth consultant alongside brands large and small, including Warby Parker, Staples, BioLite, Dickies, and Urban Outfitters. He has also served as an advisor to multiple startups, providing marketing direction and strategic advice. In addition to speaking at conferences nationwide, including CES and SXSW, Brad is constantly learning the latest marketing tools and technologies. Brad's passion for marketing is rivaled only by his passion for flying and whiskey—at separate times, of course. Today, Brad is a partner at Madecraft and can be found on LinkedIn or bradbatesole.com.
Brad Batesole
Partner at Madecraft
Accreditations
Link to awards
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