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Using Innovative Technologies to Communicate with Customers

Using Innovative Technologies to Communicate with Customers

Total video time: 27m
Award-winning instructor: Dustin York, EdD
View pricing 14-day money-back guarantee
Beginner No prior experience needed
Bite-sized content Learn at your own pace
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What you’ll learn

Drive customer engagement
Expand communication with customers
Utilize gamification
Incorporate blockchain technology
Develop rundles
Implement digital humans
Use augmented reality

Skills you’ll gain

Marketing Augmented reality Virtual reality Sales

Technology is changing the way your customers can and want to interact with you. It’s important that business owners keep up with the ever-evolving ways of engaging and communicating with customers. In this course, tenured communication professor and speaker, Dr. Dustin York, EdD, explains five emerging technologies to help you positively connect and communicate with your customer. Dustin begins the course explaining the benefits of gamification and rundles, and gives you techniques to apply these technologies to a business of any size. He also walks you through blockchain technology to make your business more efficient. He also touches on using augmented reality (AR) to engage your customer, and provides simple strategies for implementing AR. Finally, Dustin ends his course explaining how digital humans provide your customer with a convenient and smooth customer experience while also providing extreme value to your company. You’ll complete this course knowing how to reinvent the way you communicate with your customers.

  • 1
    Innovate to communicate It is critical that companies are informed of and begin to utilize emerging technologies to communicate with their customers. 1m
  • 1
    Implementing gamification Gamifying your business model is a sure-fire way to attract and retain customers. 4m
  • 2
    Applying rundles Companies are constantly competing to retain their customer base. 4m
  • 3
    Integrating with blockchain While blockchain is a relatively new concept for many, it can be a valuable asset to any company that is looking to keep their customer happy. 4m
  • 4
    Connecting with digital humans The need for customer service agents isn't going away any time soon. 4m
  • 5
    Engaging customers with AR Augmented reality is becoming a common way for brands to elevate the customer experience. 5m
  • 1
    Get innovative! Thank you for watching this course! 2m

Certificate

Certificate of Completion

Awarded upon successful completion of the course.

Certificate sample

Instructor

Dustin York, EdD

Dr. Dustin York is an Associate Professor at Maryville University in St. Louis, and he serves as a national keynote speaker and trainer. Dr. York also worked in branding for the 2008 Obama Presidential campaign along with branding for agency clients like Pepsi Co. and Nike. Dr. York's specialties include digital and leadership branding, and he is also a subject matter expert for CNN, Entrepreneur.com, and Forbes. Dr. York is a contributor for Harvard Business Review, and he was awarded the American Marketing Association 4 Under 40, Maryville President's Award for Strategic Leadership and Transformation Innovation, and an Apple Distinguished Educator.

Communication & Innovation Strategist, Speaker, and Professor Dustin York, EdD

Dustin York, EdD

Communication & Innovation Strategist, Speaker, and Professor

Accreditations

Link to awards

How GoSkills helped Chris

I got the promotion largely because of the skills I could develop, thanks to the GoSkills courses I took. I set aside at least 30 minutes daily to invest in myself and my professional growth. Seeing how much this has helped me become a more efficient employee is a big motivation.

Chris Sanchez GoSkills learner
Chris Sanchez, GoSkills learner