Leveling Up with Advanced Content Marketing Strategies
Leveling Up with Advanced Content Marketing Strategies
What you’ll learn
Skills you’ll gain
Content by itself is not enough. For your content marketing to fully engage and meet all your goals, it must be strategized with a robust framework. In this course, taught by content strategy expert Kelli Schutrop, you’ll learn how to construct your content marketing with proven architectures by employing storytelling principles. You’ll learn how to scale through advanced content operations. Kelli provides you with the tools needed to repackage content, develop a supply chain, and explore many “next level” content strategies and concepts. She gives real-world examples to showcase well-researched facts and proven techniques. From growing your audience to creating more targeted and relevant content experiences, this advanced course takes your content marketing capabilities to a deeper, more resonant place.
Syllabus
Download syllabus-
1
Creating a message that resonates When you deliver the right message, you can get powerful results. 2m
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Testing messages quantitatively Views, likes, comments, and shares are the metrics you should pay attention to. 2m
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Architecting storylines Hook your audience with a powerful story. After watching this video, you'll be able to identify the fundamental elements of powerful stories. 3m
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Making your customer the hero When you make your customers shine, you've on your way to building brand advocates. 1m
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Making your employees the heroes Today, customers want to understand the heart of a company. After watching this video, you'll be able to share effective stories from your employees. 2m
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Using persuasive techniques The best stories and content help guide and persuade viewers to make decisions. 4m
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Experimenting with story formats There are many effective ways to tell a story. After watching this video, you'll be able to tell better stories with your content. 2m
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Choosing thought leadership topics When people see you as a leader online, it helps you build brand authority. 2m
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Answering the "so what" question If your content doesn't share a compelling narrative, your customers will wonder if it's worth their time. 2m
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Experimenting with thought leadership formats There are many different ways to help grow your thought leadership. 2m
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Growing your email list Email is still a very powerful marketing tool that you should be using to reach your audience. 2m
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Finding lookalike audiences You might be missing out on reaching a larger audience if you aren't actively searching for lookalike audiences. 2m
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Improving your content SEO One of the most important ways people will discover your content, is through searching online. 3m
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Expanding your content distribution There are thousands of places to showcase your content online. After watching this video, you'll be able to get your content in front of more people. 2m
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Understanding content personalization elements To break through the noise, you need to make your content feel personal. 2m
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Creating personalized "wow" moments If you follow the right methods, you can create a viral effect with your content. 2m
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Managing a content marketing team There are a set of key players you should have on your content team. 2m
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Repackaging your content A great way to keep the content calendar full is to re-use older content and give it a new life. 2m
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Creating a content supply chain When you have a lot of content to create, you need a supply chain that can support a consistent flow. 3m
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Evaluating content marketing impact You should always be evaluating if your content is inspiring the actions you'd like it to. 3m
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Using content optimization testing To help your content improve, you should always be testing. After watching this video, you'll be able to tweak your strategy for maximum results. 2m
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Calculating content marketing ROI You cannot effectively build a content strategy without understanding the impact of every dollar spent. 3m
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Next steps Thank you for watching this course! 2m
Certificate
Certificate of Completion
Awarded upon successful completion of the course.
Instructor
Kelli Schutrop
Kelli Schutrop is the Vice President of Sales and Marketing at Parqa, a performance marketing agency that helps staffing and recruiting companies leverage digital marketing strategies to achieve their business goals. Kelli has years of experience in marketing communications, PR, branding, and digital. Her career has included managing marketing in-house, and consulting business owners and leaders across the country on their marketing strategies. Kelli's passion for marketing has inspired her to share her expertise with others. Kelli regularly hosts fireside chats with industry leaders, conducts speaking engagements, and sits on boards and committees. Kelli has a BA in Public Relations and Marketing from the University of Northwestern, Saint Paul and resides in Minneapolis with her family.
Kelli Schutrop
Digital Marketing Expert and Director of Sales & Marketing
Accreditations
Link to awards
How GoSkills helped Chris
I got the promotion largely because of the skills I could develop, thanks to the GoSkills courses I took. I set aside at least 30 minutes daily to invest in myself and my professional growth. Seeing how much this has helped me become a more efficient employee is a big motivation.
