Simple Tips for Writing Emails that Resonate and Convert
Simple Tips for Writing Emails that Resonate and Convert
What you’ll learn
Skills you’ll gain
Dive into the world of email marketing with "Simple Tips for Writing Emails that Resonate and Convert," focusing on crafting emails that effectively engage and convert. Guided by Nels Henderson, an experienced Digital Marketing Professor and Consultant, you'll gain insights from a leader in the field. First, understand the art of writing persuasive emails and targeting the right audience. Next, learn to categorize emails and create compelling subject lines, ensuring higher open rates and customer engagement. Finally, explore how to align your emails with different stages of the sales funnel and use data to refine your strategies. After completing this course, marketers and content creators will be equipped to write impactful emails that resonate with their audience and drive higher conversion rates.
Syllabus
Download syllabus-
1
Use effective email categories Email categories allow for marketers to direct their communications. 1m
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2
Increase urgency with subject lines Subject lines are one of the most important aspects of effective email marketing. 1m
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3
Meet consumer needs with logical flow Creating a logical, concise flow in the content of your emails helps you meet consumer expectations. 1m
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4
Align emails with sales funnels Email categories can work in seamless correspondence with sales funnels. 1m
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1
Personalize with segmentation Being at the right place at the right time is where marketers want to be. 1m
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2
Match customer needs Email categories can be used to match customer needs. After this lesson, you'll be able to match different types of email to parts of your email list. 1m
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3
Write for the customer journey When you understand what stage the email is landing at, you can adjust accordingly. 1m
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4
Leverage feedback and adapt Qualitative and quantitative data matter can make a real impact in email marketing. 1m
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1
Resonate, engage, convert Thank you for watching this course. 1m
Certificate
Certificate of Completion
Awarded upon successful completion of the course.
Instructor
Nels Henderson
Nels Henderson has taught university-level marketing courses in strategy and web analytics for over two decades. He is a small business owner of a mobile notary practice and a marketing consultant, formerly managing websites for a Fortune 500 company. Highly trained in Agile methodology, leadership, and facilitation skills, Nels received his BA in Political Science from the University of California, Santa Barbara. He also holds a Master's Degree in Organizational Management from Antioch University, and is a Certified Digital Marketing Professional (CDMP) through the Digital Marketing Institute.
Nels Henderson
Digital Marketing Professor and Consultant
Accreditations
Link to awards
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