Creating a Buzz
Creating a Buzz
What you’ll learn
Skills you’ll gain
Powerful brands all have one thing in common: a great following or “buzz.” In this course by expert consultant Jeff Fenster, you'll cover the tools you need to build and harness buzz for your company. Jeff shares the key traits for building buzz such as passion and purpose, how to leverage powerful tools such as the buzz flywheel, and the best ways to utilize social media, podcasts, and press to generate massive interest in your business.
Syllabus
Download syllabus-
1
Use momentum One of the best ways to sustain a buzz is to have momentum with your brand and your services. 1m
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2
Hard, smart, passion Are you extremely passionate about what you're doing with your company? 2m
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3
Know your why Most businesses don't truly understand the problem they are trying to solve. After watching this video, you'll be able to identify your why. 2m
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1
The buzz flywheel The buzz flywheel is a powerful tool that outlines all of the activities you should be doing to generate interest. 1m
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2
The buzz flywheel: Growth You must be extremely passionate about growth. After watching this video, you will be able to describe how you'll build growth with your strategy. 1m
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3
The buzz flywheel: Personal Brand You should be leveraging a personal brand to grow a business. 2m
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4
The buzz flywheel: People The people on your team are uniquely positioned to carry out the mission of your organization. 1m
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5
The buzz flywheel: Customers Customers are the heart of the business opportunity you're taking advantage of. 2m
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6
The buzz flywheel: Press Your local press is a great method for generating a buzz. After watching this video, you'll be able to reach your local press more effectively. 2m
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7
The buzz flywheel: Money Money is at the heart of a business. After watching this video, you'll be able to use money more effectively to reach your goals. 2m
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1
Create a buzz with Social Media Social media marketing is only effective if you know how to do it well. 1m
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2
Podcasts spread the word Podcasts are a great way to spread the word about your company. After watching this video, you'll be able to appear on podcasts to promote your brand. 1m
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3
Get an Award Have you ever considered getting an award? After watching this video, you'll be able to apply and receive awards. 2m
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1
Start creating your buzz 1m
Certificate
Certificate of Completion
Awarded upon successful completion of the course.
Instructor
Jeff Fenster
A serial entrepreneur whose main business principles are making friends and having fun! Jeff Fenster is focused on disruptive startups with vertical integration and revenue-driving innovation while cultivating and empowering top-tier leadership teams to foster the growth of successful brands.A pioneer in the quick-serve restaurant category, Fenster is the founder of the rapidly expanding, So Cal-based superfood brand, everbowl™ which he established in 2016. everbowl is nationally recognized as a rising star within the sector, making healthy superfoods accessible and affordable for everyone. With a growing footprint of retail locations in So-Cal and Arizona, Fenster is driving the monumental growth of everbowl, with plans to introduce the brand nationwide through both retail operations and a line of superfood-infused CPG products. As part of successfully scaling the brand, Fenster has spearheaded the implementation of innovative processes to streamline everbowl’s revenue-driving efficiencies in areas including operations, procurement, supply chain, and construction.As an inspiring mentor and team-builder, Fenster is dedicated to fostering a strong company culture where the motto is “make friends and have fun.” Fenster is also a proactive community advocate, generously contributing time and funds to his neighbors and everbowl customers.
Jeff Fenster
Founder & CEO, Everbowl
Accreditations
Link to awards
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