Growth Marketing Tips
Growth Marketing Tips
What you’ll learn
Skills you’ll gain
Growth marketing is an essential skill to help your company unlock exponential growth. In this course, seasoned LinkedIn instructor and growth marketing expert Brad Batesole teaches you the most up-to-date tips for growth marketing and the techniques used by companies big and small. Discover how to trigger rapid growth with a variety of proven leverage points, including tips to improve physical marketing, constructing and implementing landing pages, purchasing ads, obtaining referrals, and managing time. Brad also reveals how to use advertising techniques to pitch to journalists, use trials and money-back guarantees to your advantage, and employ savvy psychological tactics to draw consumers in. Launch your company into a new era of growth through this course.
Syllabus
Download syllabus-
1
Ask uncomfortable questions Your own internal bias may be blinding you from why your company isn't growing. 1m
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2
Giveaway smaller prizes It's common to giveaway a prize of substantial value, but that doesn't always attract signups. 1m
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3
Delegate with outsourcing The best way to grow is to delegate. After watching this video, you'll be able to think of new ways to outsource tasks. 1m
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4
Work in a time box Time management is crucial to any growth hacking strategy or technique. 1m
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5
Pretend you have a pivot It can be hard to come up with new ideas. After watching this video, you'll be able to use a new brainstorming technique to unlock growth ideas. 2m
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6
Show up often The best brands show up often to capture the attention of their target audience. 1m
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7
Leverage podcasts Podcasts provide a quick and easy way to rapidly gain exposure. After watching this video, you'll be ready to find new podcasts to speak on. 1m
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8
Pitch using video The email pitch is tired and overused. After watching this video, you'll have a new technique to use when sending out email pitches. 1m
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9
Go to sales training Marketing and sales shouldn't to act like seperate teams. After watching this video, you'll understand why everyone should go to sales training. 1m
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10
Pitch journalists with snail mail Journalists can get thousands of emails a day, so you need to find a way to cut through the noise. 1m
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11
Test your MVP before its built It can be expensive to conduct market-research, especially if you have to build the product. 1m
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12
Combat email fatigue Email fatigue is a real thing, and it's hampering your growth efforts. 1m
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13
Take advantage of guest blogging Guest blogging provides a new avenue of exposure for your brand. 1m
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14
Securing reviews Consumers expect reviews and without them you'll likely lack early traction. 1m
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15
The truth on money-back guarantees Money-back guarantees are a huge motivator, and can be instrumental in your growth strategy.After watching this video, you'll know how money-back guarantees work and why they might make sense for your business. 1m
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16
Shorten your trial length It's easy to think a longer trial is ideal, but that's just not the case. 1m
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17
Upselling before the trial You might be pushing your paid product too early. 1m
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18
The psychology of ingroup bias The best growth hacks take advantage of human behavior. 1m
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19
The value of repetition After watching this video, you'll know what repetition is and how to use it to your advantage. The best growth hacks take advantage of human behavior. 1m
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20
Consumers will question facts After watching this video, you'll understand how consumers are skeptical when they see facts and you'll know what to do about it. 1m
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21
Secure speaking opportunities Speaking opportunities help you grow your credibility and build awareness to your brand. 1m
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22
Securing media mentions Media mentions can be tremendous in any growth campaign. 1m
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23
Motivate with curiosity Taking advantage of human behavior can unlock new avenues of growth. 1m
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24
Use a missing link reminder If you send an email without a response, you can encourage an open by acting as if the original link was broken. 1m
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25
Capitalize on FOMO FOMO stands for the fear of missing out, which is a human condition you can leverage in Marketing. 1m
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26
Use great email signatures After watching this video, you'll be able to create an awesome email signature and keep it up-to-date with calls to action. 1m
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27
Join an association After watching this video, you'll understand the value of associations and learn why it can help to join them. 1m
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1
Growth marketing for the long haul 1m
Certificate
Certificate of Completion
Awarded upon successful completion of the course.
Instructor
Brad Batesole
Brad Batesole is an internationally recognized marketing thought leader. Brad has led teams at top companies including LinkedIn, Toyota, LegalZoom, Lynda.com, and TMZ. He's a proven entrepreneur, startup advisor, and growth marketing expert. His wildly popular instructional marketing courses are among the most watched online. Brad has spent more than 15 years working at the crossroads of growth marketing, business development, and advertising. He was featured in Entrepreneur magazine after launching his first successful business at the age of 15. Brad honed his skills working as a growth consultant alongside brands large and small, including Warby Parker, Staples, BioLite, Dickies, and Urban Outfitters. He has also served as an advisor to multiple startups, providing marketing direction and strategic advice. In addition to speaking at conferences nationwide, including CES and SXSW, Brad is constantly learning the latest marketing tools and technologies. Brad's passion for marketing is rivaled only by his passion for flying and whiskey—at separate times, of course. Today, Brad is a partner at Madecraft and can be found on LinkedIn or bradbatesole.com.
Brad Batesole
Partner at Madecraft
Accreditations
Link to awards
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