Inclusive Branding: The Secret to Attracting the Right Talent for Your Organization
Inclusive Branding: The Secret to Attracting the Right Talent for Your Organization
What you’ll learn
Skills you’ll gain
Employer branding is a new concept to many companies, and it's critical to your organization’s success in attracting, recruiting, and retaining talent. In this course, expert inclusive employer branding consultant Desiree Booker shares her knowledge on how to engrain inclusion into the DNA of your employer identity and how to build a brand that attracts and retains the right talent to your organization. Desiree starts by breaking down the potential ROI of having a strong employer brand. She then walks you through the key factors that influence your employer brand, and how to identify gaps that may be causing you to miss out on top talent. She finally shares strategies to create brand messaging that’ll ensure your branding resonates with ideal candidates. After this course, you'll have the tools to craft, amplify, and refine an inclusive employer brand that makes your candidates and employees feel a strong sense of belonging.
Syllabus
Download syllabus-
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Defining the ROI When employer branding is done right, it drives better business outcomes. 3m
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Inclusion is Key Inclusive branding is all about earning the loyalty of your target audience. 3m
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Defining employer brands Your employer brand and company brand serve different audiences, but they are intrinsically related. 3m
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Implementing employer branding Many organizations don't think about employer branding until they're experiencing the impact of a tarnished employer reputation. 3m
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5 steps to inclusive branding Inclusive employer branding describes your employees' experiences and communicates your commitment to diversity, equity, and inclusion. 4m
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Employer brand drivers It's imperative that you understand what shapes your employer brand. 3m
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Competitive market research Knowing what your direct talent competitors are doing differently can help you assess your own strengths and weaknesses as an employer. 4m
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Company culture Your company culture is the most important element that influences your employer brand. 4m
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Inclusive candidate experience The experience a candidate has throughout a company's hiring process dictates whether they accept or reject a job offer. 4m
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Online presence There are two key places that job seekers visit to learn more about a prospective employer: your website and dedicated job sites like CareerBuilder and Glassdoor. 3m
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Target audience In order for your messaging to resonate with the right talent, you have to define your ideal hire. 4m
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Define your EVP Having a clear employee value proposition statement, and honoring it, can improve the employee experience and attract prospective talent to your organization. 3m
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Authentic storytelling Using employee-led storytelling in your employer brand gives candidates the opportunity to experience what it's like to work for your company. 3m
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Test, measure, and optimize Strengthening your employer brand is an ongoing practice. 3m
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Next steps Thank you for watching this course and taking the time to learn about inclusive branding. 3m
Certificate
Certificate of Completion
Awarded upon successful completion of the course.
Instructor
Desiree Booker
Desiree Booker is an Inclusive Employer Branding Consultant. She is the Founder and Principal Consultant at ColorVizion Lab LLC. She helps companies earn the loyalty of diverse talent through inclusive employer branding, and coaches professional Black women into fulfilling careers. She has held diversity recruiting and communication roles at global brands including NBCUniversal, MSNBC, WarnerMedia, and Gartner. Desiree holds a BA in Psychology from Spelman College, and is known for her relational nature and results-driven coaching style. She is deeply passionate about advancing the careers of Black women.
Desiree Booker
Inclusive Employer Branding Consultant
Accreditations
Link to awards
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