A Marketer’s Top 5 Ways to Start Dominating Your Social Media Marketing
A Marketer’s Top 5 Ways to Start Dominating Your Social Media Marketing
What you’ll learn
Skills you’ll gain
Social media has a grasp on how the world communicates – so much is shared on these platforms, how could you not want to use them to promote your brand? Social media is a different species of marketing that you need to learn more about. This course, taught by Carlos Gil, author and leading social media strategist, will teach you how to successfully sell your brand using social media. You'll learn about the fast growing, short video focused platform, TikTok, and how to best utilize its brief form to effectively advertise. TikTok, and social media as a whole, leaves little room for long-winded pitches since it caters to those with little time and attention. You'll learn how to capture your audience’s attention within the first visual second without being too salesy. Carlos will teach you how to be a brand influencer and you’ll complete this course feeling confident in your ability to engage with consumers on social media.
Syllabus
Download syllabus-
1
Using TikTok TikTok is one of the fastest growing social media platforms. 3m
-
2
Utilizing short content Online marketing is challenging and there is only so much attention to go around. 3m
-
3
Establishing a community Without a digital community, no one will see your brand. 2m
-
4
Market your brand like an influencer Consumers perceive brands as advertisers. 3m
-
5
Moments over marketing As a marketer, it's vital that you capture people's attention within the first second, but how do you do that without coming off like you're trying to sell someone something? 2m
-
1
Time to market on social media Thanks for watching this course! 1m
Certificate
Certificate of Completion
Awarded upon successful completion of the course.
Instructor
Carlos Gil
Carlos Gil is the author of "The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI," an international keynote speaker and award-winning digital storyteller, and has over a decade of experience leading social media strategy for global brands including LinkedIn, Winn-Dixie, Save-A-Lot, and BMC Software. Carlos, a first generation Cuban-American, has had work published in dozens of trade publications, including Social Media Examiner, Inc., and Entrepreneur Magazine. He has worked as a social media consultant for notable Fortune 500 clients, including Hertz, DocuSign, Western Union, Fiverr, Kay Jewelers, and Green Dot Bank. Gil has been hired as an influencer marketer for campaigns with Nationwide Insurance, Facebook, Snapchat, MGM Resorts, Southwest Airlines, and WeWork.
Carlos Gil
Bestselling Marketing Author and Keynote Speaker
Accreditations
Link to awards
How GoSkills helped Chris
I got the promotion largely because of the skills I could develop, thanks to the GoSkills courses I took. I set aside at least 30 minutes daily to invest in myself and my professional growth. Seeing how much this has helped me become a more efficient employee is a big motivation.
