Shifting Your Marketing Strategy to Appeal to Younger Generations
Shifting Your Marketing Strategy to Appeal to Younger Generations
What you’ll learn
Skills you’ll gain
Young people are meeting products and services on social media platforms, so you need to expand your brand’s marketing to these digital spaces. This course, taught by Carlos Gil, author and leading social media strategist, will help you sort through several platforms like TikTok, Instagram, Twitch, and Clubhouse to help you decide where you’d be most successful. You'll learn about each platform's key features, what type of content goes viral, how to identify trending hashtags, and how to use analytics to view your brand’s performance. You'll also learn about Instagram’s Reels and IGTV features, how to use Twitch’s platform, the benefits of Clubhouse's format, Snapchat’s Spotlight feature, and how to improve your SEO with YouTube. Upon completing this course, you should feel ready to pinpoint which platforms will work to elevate your brand to the next level.
Syllabus
Download syllabus-
1
Demystifying Gen Z Generation Z is the demographic cohort succeeding Millennials, and they're expected to spend over $140 billion annually in the market. 2m
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2
Build a community Societal issues have changed how marketers engage on social media. 3m
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3
Use popular catch-phrases and buzzwords How younger consumers consume and engage with content is unique from their older counterparts. 3m
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4
Explore new social channels In recent years, consumers have been introduced to new social mediums. 3m
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5
Tap into viral moments There are daily moments that act as opportunities to have your brand seen by potentially millions of online users. 2m
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Reclaim organic reach TikTok isn't just a social network for twerking videos and viral memes; it's a goldmine for organic social media reach. 3m
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2
How TikTok works With over 1 billion users, TikTok is one of the fastest-growing social networks amongst 13 to 60-year-olds worldwide. 3m
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3
Create viral content TikTok content has the ability to go viral without having a large following. 4m
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4
Add trending hashtags Hashtags can introduce your content to potentially millions of users who otherwise don't follow your brand. 2m
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5
Sharing content outside of TikTok TikTok is a powerful content marketing platform first and social network second. 2m
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6
Measuring your success If it’s not strategic, it’s not measurable. 2m
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Telling engaging stories Although Instagram is one of the most effective social networks to reach young consumers, crafting the perfect story to build a community and keep it engaged every time you post is challenging. 3m
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2
Algorithm growth hacks Like all social networks, knowing the algorithm priorities is key to seeing spikes of organic engagement. 3m
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3
Use trending music Adding popular songs to Instagram Stories, including Reels, immediately adds an engaging element to your content. 2m
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Engage gamers on Twitch Twitch is a new platform known for its strong community amongst video gamers, where gamers can both stream their content and engage with other passionate gamers. 3m
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2
Social audio with Clubhouse The audio-only app, Clubhouse, hosts live discussions where people worldwide come together to talk, listen and learn from each other in real-time. 5m
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3
Get reach on Snapchat Spotlight Snapchat's Spotlight feature is a TikTok-like component for promoting viral videos from the Snapchat community. 4m
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4
Improve SEO with YouTube Is your brand educational or entertaining, or both? 2m
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1
Where to begin Thanks for watching this course! 1m
Certificate
Certificate of Completion
Awarded upon successful completion of the course.
Instructor
Carlos Gil
Carlos Gil is the author of "The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI," an international keynote speaker and award-winning digital storyteller, and has over a decade of experience leading social media strategy for global brands including LinkedIn, Winn-Dixie, Save-A-Lot, and BMC Software. Carlos, a first generation Cuban-American, has had work published in dozens of trade publications, including Social Media Examiner, Inc., and Entrepreneur Magazine. He has worked as a social media consultant for notable Fortune 500 clients, including Hertz, DocuSign, Western Union, Fiverr, Kay Jewelers, and Green Dot Bank. Gil has been hired as an influencer marketer for campaigns with Nationwide Insurance, Facebook, Snapchat, MGM Resorts, Southwest Airlines, and WeWork.
Carlos Gil
Bestselling Marketing Author and Keynote Speaker
Accreditations
Link to awards
How GoSkills helped Chris
I got the promotion largely because of the skills I could develop, thanks to the GoSkills courses I took. I set aside at least 30 minutes daily to invest in myself and my professional growth. Seeing how much this has helped me become a more efficient employee is a big motivation.
