PPC Lead Generation: Grow Your Business with Google Ads
PPC Lead Generation: Grow Your Business with Google Ads
What you’ll learn
Skills you’ll gain
When running a Google Ads lead generation campaign, it’s common to waste thousands of dollars and ample time trying to figure it out on your own. In this course, Google Ads Expert, Michelle Kop, shares her knowledge on Google Ads and how to set up to scale a profitable lead generation marketing campaign. Get a clear understanding on every aspect of Google Ads as it relates to lead generation, a full walk through of the Google Ads Magic Formula, the best ways to optimize, and a comprehensive view of the system you need to maximize every lead to fuel your revenue goals. Learn about the anatomy of an effective ad that appeals to your ideal customer, the importance of call/lead tracking, and the best way to structure your ads to generate hundreds of leads worth thousands of dollars to you. After taking this course, you'll know how to run an effective lead generation campaign that attracts your ideal customers.
Syllabus
Download syllabus-
1
Google Ads overview Paid search is the only internet marketing channel that captures user intent while they're searching online. 2m
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1
Outlining goals and KPIs Before launching any lead generation campaign, it's important to outline your goals and key performance indicators (KPIs). 3m
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2
Understanding customer persona Understanding your customer persona will give you insight into how to set up your campaign for success. 3m
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3
Selecting keywords Keywords are the foundation of a successful lead generation campaign. 3m
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4
Determining your budget Without allocating the right amount of budget, you could be setting your campaign up for failure. 1m
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5
Creating irresistible offers While pay-per-click (PPC) captures intent on search engines, another great way to attract the right types of leads to your business is to create profitable offers. 2m
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Determining campaign structure Without the right campaign structure in your Google Ads account, your campaign can attract the wrong type of audience. 3m
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Organizing ad group themes Organizing your ad group themes is key to a clean ad structure and well-functioning campaign. 1m
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3
Keyword match types Not all keyword match types are created equal. 4m
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4
Google Ads secret recipe The Google Ads magic formula consists of 3 key ingredients to set up your lead generation campaign up for success. 3m
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Responsive search ads Create ads that show relevant messages to your ideal customers. 3m
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Ad success framework Writing responsive search ads for lead generation requires the right combination of headlines, descriptions, offers, and call to actions. 2m
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Design fundamentals Psychological principles make a huge difference when it comes to converting users on your landing page. 3m
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2
Call tracking If your business depends on phone calls to capture leads, it's critical to have call tracking set up. 2m
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Ad relevance Ads that convert at the highest rate have content that match the landing page. 2m
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Google Ads campaign set-up The Google Ads interface is riddled with confusing terminology. 4m
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Targeting options Leverage the power of keywords, audiences, devices, location, ad schedules and more! 3m
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3
Conversion tracking Without proper tracking in place, you won't know how your campaign is performing. 2m
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Campaign optimization After you set up your campaign, it will be important to make optimizations to continue improving performance. 3m
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Negative keywords Negative keywords are a crucial part of a successful campaign. 3m
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Optimizing keywords The key to optimizing keywords is to focus on high performing keywords and remove keywords spending that aren't converting. 2m
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Optimizing ad copy Drive qualified traffic to your landing page by testing and optimizing ad copy. 2m
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Conversion optimization There are many ways to optimize your landing page. 3m
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The end game A lead generation campaign producing quality leads on autopilot is a dream but you must have the right business systems in place to convert leads into sales. 3m
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Time to take action Thank you so much for watching this course! 1m
Certificate
Certificate of Completion
Awarded upon successful completion of the course.
Instructor
Michelle Kop
Michelle Kop is the founder of Level 28 Media, a micro-agency that partners with local businesses to generate qualified leads through Google Ads. As an award winning PPC expert with experience working on Global Fortune 500 Brands like Toyota and BP, she knows what it takes to generate results at all budget levels. Her experience and love for local professional service businesses led her to start her agency. She is a proud member of the American Marketing Association and has held leadership roles in her local Toastmasters chapter. She chooses to intentionally work with forward-thinking clients who understand the importance of having an online presence and generating leads on Google.
Michelle Kop
Digital Marketing Expert and Speaker
Accreditations
Link to awards
How GoSkills helped Chris
I got the promotion largely because of the skills I could develop, thanks to the GoSkills courses I took. I set aside at least 30 minutes daily to invest in myself and my professional growth. Seeing how much this has helped me become a more efficient employee is a big motivation.
