Advanced Google Analytics Universal
Advanced Google Analytics Universal
What you’ll learn
Skills you’ll gain
Google Analytics is an increasingly important tool in today’s digital world to gain in-depth knowledge about your website’s audience and ultimately bolster your company’s success. This course, led by marketing thought leader Brad Batesole, takes a detailed look at one of the most popular digital tools and teaches advanced techniques to get the most out of Google Analytics. Learn to build and manage filters, create common channel groupings, and explore and apply segments. Brad also shares how to produce calculated metrics, debug your analytics, and ultimately, gain a deeper understanding of how to push metrics to new limits.
Syllabus
Download syllabus-
1
How data collection works The better you understand your data, the better you can influence your business outcomes. 4m
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2
How new vs. returning users work Google Analytics is a robust tool, so knowing where to focus your time will help you be more efficient. 2m
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3
Tracking users with user-ID Out-of-the-box Google Analytics cannot track users across multiple devices. 1m
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1
About views Views give you a way to look at the data in your Analytics account. 2m
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2
Create a measurement plan The best way to analyze your data, is to know what you want to measure and why. 2m
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3
Adding a new view You can use filters to customize views and see only a subset of data in your reports. 2m
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4
View settings Once you create a view, you can edit its settings. 3m
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5
View panel Once you create a view, you can manage several additional sections. 1m
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1
View filters All data captured will appear in all of your views unless you apply a filter that removes some data. 2m
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2
Creating and managing filters As you evolve your account you will need to manage your filters. 1m
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3
Filter ordering Filters are applied to your data in the order in which the filters were added. 1m
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4
Regular expressions (regex) Regular expressions (regex) are how you manipulate the filters you create. 3m
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1
Create common predefined filters Google offers a lot of functionality right out of the box to make your life easier. 2m
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2
Create common exclude filters To eliminate bad data, you will need to use filters.. After watching this video, you'll be able to setup exclude filters. 2m
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3
Create common include filters You may have unwanted data in your reports, so it's important to filter it out. 2m
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4
Create common case filters After watching this video, you'll be able to setup lowercase/uppercase filters. 1m
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5
Create common search and replace filters There is no one-size fits all filter style, so it's important to know them all. 1m
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6
Filter limitations Setting up your filters improperly will lead to inaccurate information in your reports. 1m
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1
Anatomy of events To track what users do on your website you will need to use events. 2m
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2
Events flow reporting Google Analytics provides the ability to investigate the way that users interact with your events. 2m
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3
Measuring events To see data about Events you're tracking, you need to add code to your website. 1m
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4
Events vs. goals Goals measure how well you are achieving your objective. 2m
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1
Site search overview When you know what users are searching for, you can better speak to their needs. 3m
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2
Site search setup When you know what users are searching for, you can better speak to their needs. 2m
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3
Create custom dimensions By default Google organizes data a certain way, but you need to customize it to fit your reporting goals. 2m
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4
Calculated metrics Google analytics has a plethora of data, but you may want to calculate your own custom metrics. 2m
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5
Custom channel groupings By default Google configures channel groups for areas like Organic & Social. 3m
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6
Custom content grouping If you're working with a large website, it's helpful if Google can mirror the way your site is organized. 2m
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7
Weighted sort When you're trying to find quick insights, Google can muddle the data with insignificant metrics. 2m
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8
Google Analytics debugger plugin It can be challenging to identify why your Google Analytics install isn't working. 1m
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1
Overview The best data analysis is done when you look at a subset of your data. 1m
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2
Explore and apply segments Segments give you a way to look at a subset of users, and adhere to a certain hierarchy. 1m
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3
Create segments Segments give you a way to look at a subset of users, and adhere to a certain hierarchy. 1m
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4
Apply multiple segments Segments can be combined, giving you powerful flexibility in how you analyze your data. 1m
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5
Analytics solutions gallery Unlock powerful solutions in Google Analytics that have been created by other users. 1m
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1
Get moving with Google Analytics Thank you for watching this course! 1m
Certificate
Certificate of Completion
Awarded upon successful completion of the course.
Instructor
Brad Batesole
Brad Batesole is an internationally recognized marketing thought leader. Brad has led teams at top companies including LinkedIn, Toyota, LegalZoom, Lynda.com, and TMZ. He's a proven entrepreneur, startup advisor, and growth marketing expert. His wildly popular instructional marketing courses are among the most watched online. Brad has spent more than 15 years working at the crossroads of growth marketing, business development, and advertising. He was featured in Entrepreneur magazine after launching his first successful business at the age of 15. Brad honed his skills working as a growth consultant alongside brands large and small, including Warby Parker, Staples, BioLite, Dickies, and Urban Outfitters. He has also served as an advisor to multiple startups, providing marketing direction and strategic advice. In addition to speaking at conferences nationwide, including CES and SXSW, Brad is constantly learning the latest marketing tools and technologies. Brad's passion for marketing is rivaled only by his passion for flying and whiskey—at separate times, of course. Today, Brad is a partner at Madecraft and can be found on LinkedIn or bradbatesole.com.
Brad Batesole
Partner at Madecraft
Accreditations
Link to awards
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