Social Media for Working Professionals
Social Media for Working Professionals
What you’ll learn
Skills you’ll gain
Social media can feel tricky to navigate. On one hand, it's a place for you to express your thoughts and share components of your personal life you might not otherwise discuss. On the other, it's also a place where personal information can get shared with folks you didn't intend, or where things you share could get misinterpreted. In this course, President of Social Intelligence Bianca Lager shares her perspective on how working professionals can navigate social media while remaining mindful and courteous to employers. Bianca first discusses the evolving nature of social media and explores some behavioral trends rooted in social media platforms that can be both positive and negative. She then reviews strategies for individuals to better comprehend the relationship between their employer and their profiles, and why it's necessary to be mindful of this relationship when engaging online. Finally, Bianca reviews the data and privacy components that all employees should know about when it comes to protecting their online presence, as well as what to do when your organization conducts a formal social media screening. You'll walk away from this course feeling empowered with the tools to be more mindful when it comes to social media.
Syllabus
Download syllabus-
1
Social media origins Today, social media is much more than an ecosystem of social networks, but that's not always how it was. 2m
-
2
More than memes Social media encompasses a wide array of content types that vary across platforms. 1m
-
3
Online behavioral trends When it comes to social media, there are many trends for how people express themselves, which aren't always considered positive. 3m
-
1
Why mindfulness matters As an employee of an organization, it's reasonable for your employer to expect that you're mindful of the image, thoughts, and beliefs you put out into the world. 3m
-
2
Social media liabilities Social media can be a really helpful tool for an organization to identify behaviors that could pose risks for their company. 3m
-
3
Social media and D and I Your company has worked hard to refine its culture and values, and it's rightfully important for them to protect it. 3m
-
1
Who's looking? Have you ever wondered if your boss looked at your social media, and if they had, what they thought? 2m
-
2
Privacy considerations Depending on where you're located, you may have different rights when it comes to situations where you feel your privacy was violated. 2m
-
3
Mistaken identity online Cases of mistaken identity can occur, and naturally, you'll want to resolve these as quickly as you can. 3m
-
1
Social media policies Having a social media policy is a way to protect employees from posting things they shouldn't and organizations from wrongfully disciplining employees or violating their privacy. 2m
-
2
Culture and values alignment For most organizations, it is essential to ensure that employees are engaging with a positive reflection of the corporate culture and values. 2m
-
3
Creating ethical outcomes When an organization deploys a formal social media screening program, it gives employees an opportunity for a variety of fair and ethical outcomes. 1m
-
1
Be kind Companies have risks to consider and so do you. Be kind online, know your rights and understand expectations. Thanks for watching! 1m
Certificate
Certificate of Completion
Awarded upon successful completion of the course.
Instructor
Bianca Lager
Bianca Lager is a business manager, consultant, and public speaker whose specialties include organizational development, career growth, and online reputation management. Bianca is also the President of Social Intelligence, a consumer reporting agency focused on online risk for human resources. By driving the vision for Social Intelligence to provide productive, ethical, and innovative solutions, she has spent her time working closely with Fortune 500 companies and nonprofits alike to create safe and discrimination-free workplaces. Bianca obtained an MBA from Pepperdine University with a concentration in Dispute Resolution. Prior to that, she spent several years as a business manager in the event industry before moving on to technology.
Bianca Lager
CEO, Fundamentals At Work
Accreditations
Link to awards
How GoSkills helped Chris
I got the promotion largely because of the skills I could develop, thanks to the GoSkills courses I took. I set aside at least 30 minutes daily to invest in myself and my professional growth. Seeing how much this has helped me become a more efficient employee is a big motivation.
