How to Increase Sales with Social Media
How to Increase Sales with Social Media
What you’ll learn
Skills you’ll gain
Social media platforms are a great resource for brands looking to amplify sales or increase brand visibility. In this course, Lorenzo Johnson, a social selling expert and mentor, will teach you just how to use these resources to increase your sales. First, he’ll explain how to customize your brand message to captivate diverse audiences across various platforms. Next, Lorenzo will uncover just how to harness the influence of user-generated content and strategic influencer partnerships to build brand loyalty and drive sales. Finally, he’ll explain how to create shoppable posts, optimize posting schedules, and analyze influencer campaign data. After completing this course, you’ll possess the skills to effectively leverage social media in enhancing your professional endeavors in sales, marketing, or entrepreneurship.
Syllabus
Download syllabus-
1
Utilizing user-generated content User-generated content can be a powerful force for transforming your brand's online presence. 4m
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2
Tailoring your message Identifying the right messaging for each of your platforms will help your brand make an impact on consumers. 4m
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3
Using digital influencers Influencers can help build a loyal brand so it's important you know how to identify the right ones for your company. 3m
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4
Analyzing influencer analytics Taking the time to review the analytics of your influencer campaigns will help you make more informed decisions. 3m
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5
Optimizing your posting schedule Creating an effective posting schedule will drive enhanced engagement that can lead to an increase in sales. 2m
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6
Running effective campaigns Applying a strategic approach to your social media campaigns can transform your online presence and increase engagement with your customers. 2m
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7
Looking toward the future of monetization The monetization aspect of social media is constantly evolving. 2m
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1
Get social! Congratulations on finishing this course! 3m
Certificate
Certificate of Completion
Awarded upon successful completion of the course.
Instructor
Lorenzo Johnson
Lorenzo is a partner at Sociallyin, one of the nation's premier Social Media agencies as one of the only agencies in the country that has a sole focus on Social Media. Lorenzo's background in Executive Leadership and Sales Coaching, combined with being a leader in one of the countries highest ranked Preferred Agency Partners, gives him an ideal background and understanding of what it takes to not only execute social media plans, but do them in a way that truly nurtures and converts. Lorenzo serves clients internationally, including being sought after to speak to sales and leadership teams on small to large scales internationally.
Lorenzo Johnson
Social Selling Expert, Leadership Coach, and Community Mentor
Accreditations
Link to awards
How GoSkills helped Chris
I got the promotion largely because of the skills I could develop, thanks to the GoSkills courses I took. I set aside at least 30 minutes daily to invest in myself and my professional growth. Seeing how much this has helped me become a more efficient employee is a big motivation.
