Google Analytics Essentials
Google Analytics Essentials
What you’ll learn
Skills you’ll gain
Analytics and tracking tools are an important part of today's marketing world. Google Analytics is one of the most popular and free tools that allow businesses and individuals to track and analyze user patterns to improve the quality of their funnels and site. In this course you create a foundation and gain a basic understanding of how Google Analytics are set up and integrated into your site. We review the various reports available and how to set up customized reports and how to track conversions, so you know if your marketing pages are converting traffic to customers or falling short and harming your sales.
Syllabus
Download syllabus-
1
Setting up your account There are several basic considerations for you as you get started with setting up your Google Analytics account. 7m
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2
Setup your website with analytics The first step to configure your account is to connect Google Analytics to your company website. 6m
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3
Configure user access Different members of your team will be able to use Google Analytics at varying levels, which can help you cut costs. 4m
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4
Data collection and tracking After your website integration is complete, you'll want to perform a quick data collection to ensure everything is working correctly. 4m
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1
Metrics and dimensions There are lots of different metrics and dimensions available to you to build your reports. 3m
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2
Realtime reports You'll encounter data points where you want your data particularly fast, so a realtime report works best. 3m
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3
Acquisition reports Acquisitions reports can give you insight into new clients or customers, which informs how your marketing efforts are working. 3m
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4
Behavior flow report Understanding your customer's engagement levels can let you know where you might have opportunities for improvement. 3m
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5
Cohort analysis reports A crucial metric for any organization is retention. 3m
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6
Demographic reports Having a strong idea of who your customers are and what demographics they fall into can allow you to adjust your marketing accordingly. 2m
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1
Google Analytics events An event in Google Analytics is a point when a consumer takes an action on your site, such as clicking a link or playing a video. 4m
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2
Conversion goals Conversion events occur when a specific action is taken that can be considered "important" to the business. 5m
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1
Funnel visualization and goal flow Your site ultimately acts as a funnel, with the intention being that you guide the consumer to a specific task or conversion. 6m
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2
Professional Insights When it comes to online marketing, you need to know which pages are getting results from any potential advertising efforts. 5m
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1
Time to analyze! Thank you for watching this course! Now, you should feel confident in your ability to get started utilizing Google Analytics for your business. 2m
Certificate
Certificate of Completion
Awarded upon successful completion of the course.
Instructor
Benjamin Kepner
Benjamin Kepner is the CEO of Global Social Media Marketing, a marketing and education technology training company. With 10 years of experience in global sales and technology training, Benjamin has extensive expertise using Google Ads, Google Analytics, social media, and Spanish for 100 brands and 100 events across 40 industries. He holds a B.B.A. in Marketing from the Terry College of Business at the University of Georgia and has earned 50 digital marketing certifications. As a Google for Education Certified Trainer, YouTube eBook author, and Google Ads & Google Analytics instructor, he brings generosity, collaboration, and transparency to his Global Social Media Marketing team while delivering growth results to clients, students, fans, and partners.
Benjamin Kepner
Social Media Marketing Expert and Google Certified Trainer
Accreditations
Link to awards
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