Google Ads Quick Start
Google Ads Quick Start
What you’ll learn
Skills you’ll gain
In today's technologically driven world, people have access to information almost everywhere they go on a variety of devices. Google Ads is a search engine advertising tool that allows individuals and organizations to advertise on the Internet. Google AdWords is the most popular web-based advertising tool and utilizes the largest search engine and its corresponding networks. In this course you create a foundation and gain a basic understanding of how Google Ads are structured and how ad groups and ads are configured inside your campaign. We review the various targeting options available and review some keyword research steps to ensure you are optimized to create an effective ad campaign.
Syllabus
Download syllabus-
1
New account setup It's crucial that when you set up your Google Ads account, you keep several important considerations in mind. 11m
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2
Account billing and notifications Setting up your billing and notifications give you crucial insight, so you want to take extra care when doing so. 4m
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3
Configure user access Giving access to other members of your team helps you keep track of data and manage campaigns, but not everyone will require the same level of access. 4m
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4
Setup integrated linked accounts To maximize value from Google Ads, it's recommended that you integrate with other programs such as Google Analytics. 7m
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1
Planning ad campaigns There are a lot of different campaign options available to you in Google Ads, but some may be more valuable to you than others. 4m
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2
Types of ad campaigns Google Ads allows you to run multiple types of ad campaigns, but how do you know which type is best for your business? 2m
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3
New campaign creation Creating campaigns correctly is imperative to them being successful. 8m
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4
Configure ad groups and ads You can use ad groups or individual ads to more effectively target the right people, but these are each effective in different circumstances. 6m
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5
Quality and compliant ad creation There are several Google Ads policies, and it's necessary that you ensure your ads are in compliance with them. 3m
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1
Conversion tracking Based on the type of campaign you want to run, you have additional settings that can be used to achieve more conversions. 7m
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2
Configure Google Ads conversion tags Using a conversion tag can help you better track conversions across products, services, or even salespeople. 10m
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3
Optimize campaigns for conversion Your end goal of increasing conversions requires you to think strategically about how you can optimize your campaigns. 7m
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1
Keyword research with keyword planner In order to improve targeting and optimize your campaigns, you'll want to analyze data around which keywords are most effective for your campaign. 5m
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2
Keyword research with 3rd party tools While you can get plenty of insights inside of Google, you can also conduct keyword research with other 3rd party tools. 6m
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3
Configure keywords on campaigns Being able to distinguish between search, video, and negative terms can increase your ability to configure your keywords. 5m
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1
Audience targeting There are several different types of audiences you can craft in Google Ads, giving you the power to target more directly. 5m
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2
Topic and placements You have the ability to target via both topics and placements within your Google Ads campaigns. 4m
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3
Demographics and devices Different devices also provide targeting available across demographics, which can influence how you spend across these. 4m
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1
It's go time Thank you for watching this course! Now, you should feel confident in your ability to get started utilizing Google Ads for your business. 1m
Certificate
Certificate of Completion
Awarded upon successful completion of the course.
Instructor
Benjamin Kepner
Benjamin Kepner is the CEO of Global Social Media Marketing, a marketing and education technology training company. With 10 years of experience in global sales and technology training, Benjamin has extensive expertise using Google Ads, Google Analytics, social media, and Spanish for 100 brands and 100 events across 40 industries. He holds a B.B.A. in Marketing from the Terry College of Business at the University of Georgia and has earned 50 digital marketing certifications. As a Google for Education Certified Trainer, YouTube eBook author, and Google Ads & Google Analytics instructor, he brings generosity, collaboration, and transparency to his Global Social Media Marketing team while delivering growth results to clients, students, fans, and partners.
Benjamin Kepner
Social Media Marketing Expert and Google Certified Trainer
Accreditations
Link to awards
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