Artificial Intelligence For Marketing
Artificial Intelligence For Marketing
What you’ll learn
Skills you’ll gain
Artificial intelligence is rapidly changing the landscape of marketing. When you adapt your organization so that it can use this tool, you will boost your marketing capabilities and keep your methods up to date. In this course, digital marketing expert Jim Sterne teaches the basics of AI marketing. You'll learn to define artificial intelligence, explore natural language processing, and analyze new applications for AI. Additionally, you'll discover what machine learning is and how to use this new software to perform a wide variety of marketing tasks. Jim explains which tools are appropriate for a variety of projects, how to navigate using existing data, and finally emphasizes the human skills that are indispensable and complement new technologies. By the end of this course, you should have the confidence to take action using AI in marketing.
Syllabus
Download syllabus-
1
Defining artificial intelligence Today’s new tools will dictate tomorrow's success. 3m
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2
A word of caution Artificial intelligence is not inherently dangerous, but it can cause you some problems. 3m
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3
Why AI now? Artificial intelligence has been on the drawing board for 70 years. 2m
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4
Natural language processing Natural language processing is a large part of artificial intelligence. 3m
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5
Conversation bots An artificial intelligence bot can converse with your prospects and customers. 2m
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6
Generative AI bots (audio) The advent of Generative AI makes old bots quaint. 3m
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7
Computer vision How does a computer “see”? 2m
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8
Self-driving cars and robots Some companies are testing robots in their stores and self-driving cars are a reality. 3m
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Machine Learning: A new type of software Machine Learning is very different from other programming. 3m
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2
Supervised learning Supervised Learning can help with social media, content creation and a wide variety of marketing tasks. 3m
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3
Unsupervised learning Unsupervised Learning is almost magic. 3m
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4
Reinforcement learning Reinforcement Learning is the workhorse of AI. After this lesson, you'll be able to use this tool to improve all of your customer communications. 3m
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Dimensionality and cardinality Artificial Intelligence is very good at two types of data manipulation: Dimensionality and cardinality. 3m
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2
Programmatic advertising and attribution Online advertising has always been automated. 3m
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3
Personalization with AI Everybody wants to be treated as an individual. 2m
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Clearly identified goals Artificial intelligence is not intelligent. 3m
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2
Know your data Without clean and reliable data, artificial intelligence cannot help you. 3m
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3
Which projects are right for AI and ML? Artificial Intelligence and Machine Learning are very capable, but they are also resource intensive. 3m
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4
Buy vs. Build You can build your own artificial intelligence systems, or you can outsource. 3m
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5
Determine which data sets are useful Humans will always be needed to decide what data to feed an artificial intelligence system. 3m
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6
Navigate corporate culture Bringing Artificial Intelligence into a company is a challenging task. Here are a few pointers on how to manage internal culture and politics. 2m
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What humans do better than machines Artificial intelligence is awesomely powerful, but without humans it doesn't work. 3m
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2
Integrated cognition is your superpower Artificial intelligence is often referred to as "augmented intelligence." After this lesson, you'll learn how to program algorithms to support your imagination, creativity, and invention. 3m
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3
Augment yourself If your company is ready to take the AI punge, you can always test things out on your own workflow. 3m
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4
Reach your potential with generative AI Generative AI is a very different kind of computing. 3m
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Marketing gets weird - here comes the future Once artificial intelligence capabilities are combined, it changes the very fabric of marketing as we know it. 3m
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2
Taking action to begin using AI in marketing The first step to integrating Artificial Intelligence starts with you. 1m
Certificate
Certificate of Completion
Awarded upon successful completion of the course.
Instructor
Jim Sterne
Jim Sterne focuses his forty years in sales and marketing on creating and strengthening customer relationships through digital communications. He sold business computers to companies that had never owned one in the 1980s, consulted and keynoted about online marketing in the 1990s, and founded a conference and a professional association around digital analytics in the 2000s. Following his humorous Devil's Data Dictionary, Sterne published his twelfth book, Artificial Intelligence for Marketing: Practical Applications.
Sterne founded the Marketing Analytics Summit (formerly the eMetrics Summit) in 2002, which was the birthplace of the Digital Analytics Association. He served on the DAA Board of Directors for 15 years and is now Director Emeritus.
Jim Sterne
Author, Consultant, and Marketing Analytics Expert
Accreditations
Link to awards
How GoSkills helped Chris
I got the promotion largely because of the skills I could develop, thanks to the GoSkills courses I took. I set aside at least 30 minutes daily to invest in myself and my professional growth. Seeing how much this has helped me become a more efficient employee is a big motivation.
