Building a Winning Enterprise Marketing Strategy
Building a Winning Enterprise Marketing Strategy
What you’ll learn
Skills you’ll gain
Have you ever heard that in business, the larger the ship, the more complicated she is to turn? If you're a marketer at a company with over 1000 employees, and taking in over $1 billion in annual revenue every year, you know this statement is true. In this course, award-winning global marketing strategist Christine Michel Carter shares her knowledge on building an enterprise marketing strategy, allowing you to learn how to grow and expand your business while retaining an existing customer base. Christine starts by outlining the importance of understanding what enterprise marketing is, and what it is not. She then walks through the role of the customer in regionalized, yet global markets. Finally, Christine shares her lessons on how large organizations can stay on course. After this course, you'll have an understanding of how well-planned strategies and workflow process help big companies grow and expand.
Syllabus
Download syllabus-
1
Enterprise marketing fundamentals Enterprise marketing focuses on growth and expansion, in addition to closing sales and deals. 2m
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2
Assess your organization's goals Instead of running a single campaign or tactic, enterprise marketing considers how customers operate in various places simultaneously. 3m
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3
Align your teams Enterprise teams are cross-functional and large. 1m
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Create relevant content across markets Organizations must remain cohesive and consistent at the strategic communications level while marketing globally. 3m
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2
Build brand awareness and loyalty Scaling brands across different languages and cultures also brings challenges. 3m
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3
Establish strong customer relationships International market targeting helps highlight the similarities and differences between groups of people. 2m
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4
Support your existing customers In a winning enterprise marketing strategy, providing value to existing customers and market engagement are paramount. 3m
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Analyze your competitors Enterprise companies must constantly analyze competitors so they can specifically communicate product advantages. 3m
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2
Identify additional revenue opportunities Because of their size, enterprise companies don't often focus on competing for customers. 2m
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3
Build your social media presence Social engagement is an easy way to reinforce brand messaging, especially if the competition has been neglecting their social engagement duties. 3m
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Keep your team informed Enterprise marketing teams are often made up of specialists and subject matter experts. 3m
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2
Win stakeholder buy-in Winning enterprise marketing strategies are often subject to many opinions from many stakeholders. 3m
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3
Prepare for external disruptions Enterprise marketing teams have to consider a variety of factors that could disrupt their company, including the economy and the environment. 2m
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4
Overcome budget reductions At the enterprise level, margins are sensitive. 3m
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1
Time to build Enterprise-level companies need well-planned strategies, SaaS marketing tools, and workflow processes to achieve their goals and maintain productivity and efficiency. 2m
Certificate
Certificate of Completion
Awarded upon successful completion of the course.
Instructor
Christine Michel Carter
Christine is an award-winning global marketing strategist with over 15 years of experience. She excels in integrating content marketing with product development and brand growth. Christine has led marketing teams for Fortune 500 companies, including Walmart and McDonald’s, and has a solid track record with startups. Her expertise extends to strategic planning, innovative storytelling, and advanced SEO optimization. As an influential educator, Christine imparts actionable insights, enabling marketers to devise impactful strategies and evaluate their outcomes effectively.
Christine Michel Carter
Global Lead Strategist in Content Marketing
Accreditations
Link to awards
How GoSkills helped Chris
I got the promotion largely because of the skills I could develop, thanks to the GoSkills courses I took. I set aside at least 30 minutes daily to invest in myself and my professional growth. Seeing how much this has helped me become a more efficient employee is a big motivation.
