Generate Authentic Brand Engagement on Social Media
Generate Authentic Brand Engagement on Social Media
What you’ll learn
Skills you’ll gain
Dive into the realm of social media to authentically engage and connect with your audience, guided by Dustin York, a renowned Communication & Innovation Strategist, Speaker, and Professor. First, the course lays the groundwork with "The Basics," introducing you to the platform's potential as your brand's digital front porch. Next, the "Clock Model" segment reveals strategies for capturing attention at crucial audience interaction phases. Finally, "Your Roadmap" and "Ideation" sections empower you to craft a consistent, credible message and embrace innovative content creation. After completing this course, participants will be equipped to create a resilient branding strategy that embraces experimentation and leverages failures as stepping stones towards success.
Syllabus
Download syllabus-
1
Your brand's front porch Stepping into the world of social media, you discover it's more than just a platform; it's your brand's welcoming front porch in the digital neighborhood. 1m
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Connecting to pre-followers Exploring the "Clock Model" in social media strategy, we uncover the critical phase of reaching out to those who've yet to discover your brand. 2m
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Engaging followers Navigating from casual interest to committed followership, the "Follow" stage marks a pivotal moment in your audience's journey with your brand. 1m
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Interacting with post-followers Entering the "Post-Follow" phase, we learn that genuine interaction and customer service define the modern branding era, far beyond the initial follow. 1m
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Getting consistency Mapping your brand's journey towards enduring success begins with a clear, consistent message. 2m
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Building credibility In the quest for brand authenticity, credibility stands as a cornerstone, shaping how your audience perceives and trusts your message. 2m
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Establishing connection Cultivating a deep emotional bond between your brand and your audience is the essence of connection, transforming customers into passionate brand advocates. 1m
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Make your customer the hero Embracing the power of storytelling in social media can transform how customers view and engage with your brand. 1m
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Don't overthink it Unlocking the creative potential in social media doesn't require a Hollywood budget—simplicity often reigns supreme. 1m
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See what works Experimentation is the key to unlocking what truly resonates with your audience on social media. 1m
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Using the hype cycle Understanding the hype cycle is crucial for navigating the ever-evolving landscape of social media innovation. 1m
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Lab mentality Embracing a lab mentality means being open to experimentation and innovation, even when the outcomes are uncertain. 1m
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Resources As you wrap up your journey, discovering the vast sea of resources available for mastering social media marketing is just the beginning. 1m
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Everyone fails Embarking on the social media branding journey, remember, even the experts start with trials and embrace failures as stepping stones. 1m
Certificate
Certificate of Completion
Awarded upon successful completion of the course.
Instructor
Dustin York, EdD
Dr. Dustin York is an Associate Professor at Maryville University in St. Louis, and he serves as a national keynote speaker and trainer. Dr. York also worked in branding for the 2008 Obama Presidential campaign along with branding for agency clients like Pepsi Co. and Nike. Dr. York's specialties include digital and leadership branding, and he is also a subject matter expert for CNN, Entrepreneur.com, and Forbes. Dr. York is a contributor for Harvard Business Review, and he was awarded the American Marketing Association 4 Under 40, Maryville President's Award for Strategic Leadership and Transformation Innovation, and an Apple Distinguished Educator.
Dustin York, EdD
Communication & Innovation Strategist, Speaker, and Professor
Accreditations
Link to awards
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