Marketing with AI: Creating Leads
Marketing with AI: Creating Leads
What you’ll learn
Skills you’ll gain
As the use of generative AI becomes more widespread, marketers are benefitting from combining marketing strategies with these tools, leading to innovative techniques for lead generation. In this course, social selling expert and coach Lorenzo Johnson, will guide you on this transformative journey. First, you'll explore AI's role in lead generation, gaining profound insights into essential AI technologies. Next, you'll navigate the realm of AI-driven customer segmentation, harnessing its power to identify and target specific audiences effectively. Finally, you'll discover how to integrate AI and personalization, enabling precise lead nurturing strategies. After completing this course, you'll have advanced skills to harness AI's potential, revolutionizing your approach to lead generation so you can enhance your marketing abilities.
Syllabus
Download syllabus-
1
Understanding AI for lead generation Whether you're a corporate entity or a solo entrepreneur, using AI in your lead generation offers a multitude of benefits. 5m
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2
Using essential AI technologies Using AI technologies enables you to explore game-changing strategies from automated lead creation to real-time content optimization. 4m
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3
AI driven customer segmentation Hyper-targeted marketing helps you deliver messages that make a lasting impression. 4m
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4
Personalization and AI for lead nurturing There's an immense power in crafting personalized messages that resonate with your audience for successful lead nurturing. 4m
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5
AI in predictive analysis for lead scoring Using predictive analysis in your lead scoring can revolutionize your approach to customer engagement while boosting your organizational efficiency. 4m
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1
Capture your leads Congratulations on finishing this course! 2m
Certificate
Certificate of Completion
Awarded upon successful completion of the course.
Instructor
Lorenzo Johnson
Lorenzo is a partner at Sociallyin, one of the nation's premier Social Media agencies as one of the only agencies in the country that has a sole focus on Social Media. Lorenzo's background in Executive Leadership and Sales Coaching, combined with being a leader in one of the countries highest ranked Preferred Agency Partners, gives him an ideal background and understanding of what it takes to not only execute social media plans, but do them in a way that truly nurtures and converts. Lorenzo serves clients internationally, including being sought after to speak to sales and leadership teams on small to large scales internationally.
Lorenzo Johnson
Social Selling Expert, Leadership Coach, and Community Mentor
Accreditations
Link to awards
How GoSkills helped Chris
I got the promotion largely because of the skills I could develop, thanks to the GoSkills courses I took. I set aside at least 30 minutes daily to invest in myself and my professional growth. Seeing how much this has helped me become a more efficient employee is a big motivation.
