How to Build a Marketing Plan
How to Build a Marketing Plan
What you’ll learn
Skills you’ll gain
Formal marketing planning is comparable to planning for a trip — you'll get far more out of the experience if you plan in advance and understand what lies ahead. In this course, taught by marketing expert-turned-executive Rich Tubiolo, you'll recognize what lies at the core of marketing, why successful organizations develop comprehensive marketing plans, and why your organization will likely see much greater outcomes as a result of effective planning. you'll be given a complete roadmap and set of tools, starting with learning how to decide on the format and goals of your plan, followed by how to perform the best type of research to guide your action plans. You'll also discover a checklist of strategies for optimizing the elements of your brand experiences, and you'll learn how to build a basic marketing budget. you'll focus on how to strike a balance between advertising, content marketing, direct marketing and public relations, and you'll discover ways to get your customers’ attention and earn their business. Upon completion of this course, you'll feel confident in your ability to recognize the components of a marketing plan, build those components into a plan, and then execute and adapt your marketing plan over time.
Syllabus
Download syllabus-
1
Developing your plan outline When developing your plan, you'll need a strong understanding of what components and content it requires. 3m
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2
Establishing marketing goals An organization's goals drive its marketing plans. 3m
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Developing your research plan Just as developing your marketing plan will lead to more effective marketing, research planning will help ensure your research yields optimal results to substantively inform your action plans. 3m
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2
Collecting secondary marketing data There are two basic types of research data, both of which require different resources and approaches to acquire. 3m
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3
Collecting primary marketing data Primary data focuses on information that's specific to your organization and your customers' experience. 4m
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4
Recording & managing your data Data is only valuable if it's been recorded and tracked in an organized and concise manner, not simply as part of your research process, but also through your ongoing sales and lead generation processes. 3m
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Building with puzzle pieces Effective, enlightened marketing is based upon genuine, unbiased and factual information gathered from a variety of relevant and credible sources. 3m
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Applying your Matrix marketing analysis Your evaluation and analysis of research data is most valuable when it aligns with your organizations' and customers' larger picture. 3m
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3
Applying your SWOT marketing analysis Your evaluation and analysis of research data is most valuable when it aligns with your organizations' and customers' larger picture. 2m
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Delivering Product Value The most tangible value you can offer customers is manifested in your products and services. 5m
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2
Putting a Price on Value Can you guess which of the 4Ps most directly and singularly impacts consumer buying decisions? 1m
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3
Tools to Price Value With an ever-evolving set of both tested and traditional tools and modern, web-based digital tools, your promotions mix will enable you to convey value to your audiences, especially relative to the value offered by your competitors. 4m
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4
Promoting Value This lesson walks you through some great ways to put your promotions into action. 5m
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5
Planning for "place" Place refers to customer access of and to your products/services and essentially all brand experiences. 4m
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Advancing your brand Your brand is the representation of all customer experiences with your company and products and services. 3m
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1
Organizing your implementation plan Successful implemention of your planned action steps requires identifying tasks, delegating them and setting deadlines to stay on track and meet your goals. 4m
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Developing your marketing budget No plan can be transformed into real outcomes without the resources necessary to implement its proposed actions. 4m
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Conclusion It's time to bring your marketing plan to life! 2m
Certificate
Certificate of Completion
Awarded upon successful completion of the course.
Instructor
Rich Tubiolo
Rich Tubiolo has served as Founder and Principal of Marketing and Sales at the full-service boutique marketing agency, Teeth, and has over 20 years of professional leadership experience. He holds an MBA from Golden State University and certifications in Google Ads Display and Google Ads Search.
Rich Tubiolo
President, Marketing with Teeth
Accreditations
Link to awards
How GoSkills helped Chris
I got the promotion largely because of the skills I could develop, thanks to the GoSkills courses I took. I set aside at least 30 minutes daily to invest in myself and my professional growth. Seeing how much this has helped me become a more efficient employee is a big motivation.
