Marketing Automation: Crafting Campaigns that Convert
Marketing Automation: Crafting Campaigns that Convert
What you’ll learn
Skills you’ll gain
Creating a successful marketing automation program in your company is essential for marketing professionals. The skill has the benefit of bringing more leads, spending less time on admin work, and increasing in ROI. It’s difficult to grow a program without a solid automation foundation. In this course, marketing automation expert Jeff Staats shares teaches you how to develop and implement highly successful marketing automation campaigns. Jeff starts by outlining the necessary steps needed within the marketing function to ensure long-term success. He then walks you through the uses of marketing automation and the proper setup needed to create your program. Finally, Jeff shares the execution and measurement tactics needed to ensure positive results. After this course, you'll be familiar with collection of automations to drive more ROI in your team.
Syllabus
Download syllabus-
1
Understanding the benefits Understanding the benefits of automation will allow you to quickly ramp up your marketing efforts. 2m
-
2
Achieving buy-in The key to a successful marketing automation program is securing buy-in from the company. 2m
-
1
Inbound vs outbound Marketing automation campaigns can be either inbound or outbound marketing based on business need. 2m
-
2
Defining a MQL It is important to understand what is considered a Marketing Qualified Lead for alignment and reporting. 2m
-
3
Defining a SQL It is important to understand what is considered a Sales Qualified Lead for alignment and reporting. 1m
-
4
Creating a customer journey Creating a customer journey is extremely beneficial prior to implementing a marketing automation campaign. 2m
-
1
Lead generation Generating new leads is a central part of the reason companies use marketing automation. 2m
-
2
Sales enablement Supporting sales efforts while a prospect is in the sales funnel is an important use of marketing automation. 1m
-
3
List management Keeping your CRM information up-to-date and active is a great use case for marketing automation. 2m
-
4
Nurture marketing Staying top of mind with prospects in your marketing funnel prior to being a sales lead is why marketing automation is used. 2m
-
5
Customer retention The easiest way to more revenue is by deepening the relationship with your clients. 2m
-
1
Setting goals Aligning the overall business goals with your marketing strategy is key for automation to support the right activities. 1m
-
2
Identifying your target audience Choosing the right audience is a crucial first step in developing a successful marketing automation campaign. 2m
-
3
Developing your marketing strategy Matching solid marketing strategies with your target audience helps support the right person, right time, right message philosophy. 2m
-
4
Building a workflow The most important piece in executing a successful marketing automation program is building the workflow. 2m
-
5
Testing your campaign A marketing automation campaign can turn ugly if not tested properly prior to launch. 2m
-
1
Measurement and reporting Measuring the effectiveness of your campaign is essential to ensuring you reach your goals. 2m
-
2
Campaign optimization Automation campaigns should always be optimized to fix poor performers or improve results. 2m
-
1
Build your campaign Thank you for watching this course! 1m
Certificate
Certificate of Completion
Awarded upon successful completion of the course.
Instructor
Jeffrey Staats
Jeff is one of the few people who knew that marketing was his passion since he was in high school. He earned a BA in Marketing Economics from Baldwin-Wallace University and an MBA in Marketing Management from John Carroll University. With over 20 years as a marketing automation expert and leader, Jeff has been able to successfully build and grow marketing teams within multiple industries. He was the Head of Marketing for Able for over 6 years, Head of Marketing for TalentLaunch, and is currently the Chief Marketing Officer for Haley Marketing. He’s also an adjunct marketing professor at Notre Dame College in Cleveland, OH. Jeff has an entrepreneurial spirit and is highly focused, innovative, and a catalyst for change.
Jeffrey Staats
Marketing Expert, Educator, and Entrepreneur
Accreditations
Link to awards
How GoSkills helped Chris
I got the promotion largely because of the skills I could develop, thanks to the GoSkills courses I took. I set aside at least 30 minutes daily to invest in myself and my professional growth. Seeing how much this has helped me become a more efficient employee is a big motivation.
