Captivate Your Buyers and Drive Revenue with Story-Based Sales
Captivate Your Buyers and Drive Revenue with Story-Based Sales
What you’ll learn
Skills you’ll gain
You have a pipeline full of potential customers. You’re excited to talk to them, but are they excited to talk to you? You might be one of several sellers they are speaking with and it’s all blending together in their heads. To stand out you need more than a good product. You need a good story- something that captures their attention, captivates their imagination, and inspires them to do business with you. Author and storyteller Rajiv Nathan will share how to win customers by telling the right stories. Rajiv covers the power of storytelling, how to develop a storytelling mindset, and how to expertly craft your pitch. Whether it’s sending a cold email, building a presentation, or just sharing a customer example, you’ll learn how to make storytelling the centerpiece of your sales funnel.
Syllabus
Download syllabus-
1
The brain-story connection Selling with stories isn't some clever marketing ploy, it's the most human way to connect. 2m
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2
Winning with stories You may never have realized it, but stories are happening all around you, After this lesson, you'll be able to identify how stories can shape your sales efforts. 2m
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3
When and where Stories help influence all parts of the sales cycle. 2m
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4
Misconceptions, myths, and mistakes Using stories in sales can feel like a massive undertaking. After this lesson, you'll be able to avoid the most common traps sellers fall into. 2m
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1
The entertainer approach Story-based sales starts with having the right mindset. 2m
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2
Defining your position For your stories to be unique you have to know your position in the market. 2m
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1
The perfect formula Perhaps the hardest question in all of sales is, "What does your company do?" After this lesson, you'll be able to utilize a step-by-step formula for a compelling and concise answer. 2m
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1
Cold outreach Successful outbound prospecting is all about cutting through the noise. 2m
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2
Building your credibility One of the most important parts of prospecting is sounding credible, but many sellers go about this the wrong way. 3m
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1
Presentation Do's and Don'ts Storytelling through presentations is one of the most effective ways to win deals -- if you do them well. 2m
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2
Structuring your presentation Great sellers use presentations to stand out. 3m
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3
Telling customer stories Buyers always want to know who else you've worked with, but how do you respond without giving a long-winded answer? 2m
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4
Delivering your presentation Presentations are effective when you know what to say along with your slides. 3m
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1
Delivering proposals If you want to close the deal you better have a strong proposal. 3m
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Tell your story 1m
Certificate
Certificate of Completion
Awarded upon successful completion of the course.
Instructor
Rajiv Nathan
Rajiv Nathan is the founder of Startup Hypeman, which helps growing companies tell their story so they stand out to their audience, stand apart from competitors, and break through in their category.
Rajiv Nathan
Entrepreneur, Professor, Author, and Content Contributor
Accreditations
Link to awards
How GoSkills helped Chris
I got the promotion largely because of the skills I could develop, thanks to the GoSkills courses I took. I set aside at least 30 minutes daily to invest in myself and my professional growth. Seeing how much this has helped me become a more efficient employee is a big motivation.
