Enhancing Your Brand’s Social Media with Content Marketing
Enhancing Your Brand’s Social Media with Content Marketing
What you’ll learn
Skills you’ll gain
With billions of people using social media several hours a day, your content marketing strategy better be dialed in for maximum leverage. The possibilities seem endless and questions abound. Which platforms should you use? What type of content should you post? How can you ensure your content will resonate with the right people? How do you nuance your tone for each platform, each of which has its own unique personality? Digital marketing expert Kelli Schutrop explores all this and more, including finer strategies such as how to encourage sharing and how to manage influencers. The course material is founded on well-researched facts, proven techniques, and real-world examples based on her 15 years of marketing and sales experience.
Syllabus
Download syllabus-
1
Finding the right audience Your messages will fall flat if you can't reach the right audience. After watching this video, you'll be able to identify your preferred audience. 3m
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Finding the right content types With the large variety of content types it can be confusing to know which works best. 2m
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Finding the right feature Different platforms offer different benefits and features. 3m
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Finding the right advertising When spending money to promote content, be sure you're advertising on the right platform. 2m
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Teasing content One of the best uses for social content, is to promote other content efforts. 2m
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Encouraging content sharing No social strategy is complete without a clearly defined sharing and engagement plan. 2m
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3
Advertising content Social media advertising is a great opportunity to expose your content. 3m
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Planning a cadence of content updates To be great on social, you need to be consistent. After watching this video, you'll be able to manage a content calendar for your social media posts. 2m
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Creating unique content for social media In a world full of reposts and noise, creating original content can help you get attention. 3m
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Setting the right tone for engagement Your brand has a voice and a style; you should also have a consistent tone. 2m
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Encouraging user-generated content Your audience is often the best content creation team you didn't know you had. 2m
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Researching an influencer's audience Influencers have massive audiences that can match your target audience. 3m
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Understanding an influencer's brand Brand alignment is vital before partnering with an influencer. 2m
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Creating an influencer campaign The best use of influencers is to drive awareness to your brand with a campaign. 3m
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Using an influencer program service There are many great platforms that help you find and hire great influencers for your brand. 2m
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Content marketing on LinkedIn LinkedIn is rapidly growing and an incredible space for selling to businesses and professionals. 3m
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Content marketing on Facebook Facebook is a relational platform with access to a global audience. 3m
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Content marketing on Twitter Twitter is a great way to increase your two-interactions with your customers. 3m
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Content marketing on YouTube There are millions of people on YouTube waiting to discover your content. 3m
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Content marketing on Pinterest Pinterest provides a powerful platform for discovery. After watching this video, you'll be able to create an aesthetic for your business's profile. 3m
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Content marketing on Instagram Offering unique visuals increases your ability to engage with users. 2m
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Content marketing on TikTok TikTok is the most popular social media app in the world. After watching this video, you'll be able to use this short format to engage your audience. 3m
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Tracking social media reach Getting your content seen is half the battle. After watching this video, you'll be able to assess reach in your content marketing strategy. 2m
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Tracking social media engagement Engagement can tell you if your content is working. 2m
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Tracking social media sentiment Do you know how your audience feels about your social media interactions? 3m
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Next steps Thank you for watching this course! 1m
Certificate
Certificate of Completion
Awarded upon successful completion of the course.
Instructor
Kelli Schutrop
Kelli Schutrop is the Vice President of Sales and Marketing at Parqa, a performance marketing agency that helps staffing and recruiting companies leverage digital marketing strategies to achieve their business goals. Kelli has years of experience in marketing communications, PR, branding, and digital. Her career has included managing marketing in-house, and consulting business owners and leaders across the country on their marketing strategies. Kelli's passion for marketing has inspired her to share her expertise with others. Kelli regularly hosts fireside chats with industry leaders, conducts speaking engagements, and sits on boards and committees. Kelli has a BA in Public Relations and Marketing from the University of Northwestern, Saint Paul and resides in Minneapolis with her family.
Kelli Schutrop
Digital Marketing Expert and Director of Sales & Marketing
Accreditations
Link to awards
How GoSkills helped Chris
I got the promotion largely because of the skills I could develop, thanks to the GoSkills courses I took. I set aside at least 30 minutes daily to invest in myself and my professional growth. Seeing how much this has helped me become a more efficient employee is a big motivation.
