Creating an AI Adoption Strategy for Businesses
Creating an AI Adoption Strategy for Businesses
What you’ll learn
Skills you’ll gain
When implementing new tools and processes it’s imperative to use a strategic approach, and introducing generative AI in your company is no different. In this course, Jim Sterne, author, consultant, and marketing analytics expert, offers how to do it with practical insights. First, you’ll learn how to effectively survey employees about AI usage, ensuring a solid foundation for integration. Next, he will cover how to align executives on AI strategies and why it’s necessary to form an AI council to develop tailored policies. Finally, he will explain how to establish AI usage rules and how to measure AI's impact on your business. After completing this course, you’ll be equipped to successfully navigate and implement generative AI in your business environments, enhancing processes, products, and services.
Syllabus
Download syllabus-
1
Surveying your employees Assessing the current status of all employees who will be using the tools is a great first step when implementing generative AI in a company. 1m
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2
Reaching executive alignment Getting executives aligned on a plan of action is crucial to the success of your AI adoption strategy. 2m
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3
Forming an AI council Establishing an AI council will help your organization form comprehensive policies and guidelines that provide a framework for employees as they implement AI in their work. 2m
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4
Establishing policies and guidelines Corporate rules and regulations are a critical part of the framework that will guide employee usage of generative AI. 4m
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5
Training your employees When rolling out an AI adoption strategy, it's important for employees to understand the power of the tools. 3m
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6
Integrating AI in your company Using generative AI in your company can enable you to improve your processes, products, and services. 4m
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7
Evaluating AI's impacts There are many ways generative AI can impact your business and its operations. 2m
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1
Next steps Congratulations on finishing this course! 1m
Certificate
Certificate of Completion
Awarded upon successful completion of the course.
Instructor
Jim Sterne
Jim Sterne focuses his forty years in sales and marketing on creating and strengthening customer relationships through digital communications. He sold business computers to companies that had never owned one in the 1980s, consulted and keynoted about online marketing in the 1990s, and founded a conference and a professional association around digital analytics in the 2000s. Following his humorous Devil's Data Dictionary, Sterne published his twelfth book, Artificial Intelligence for Marketing: Practical Applications.
Sterne founded the Marketing Analytics Summit (formerly the eMetrics Summit) in 2002, which was the birthplace of the Digital Analytics Association. He served on the DAA Board of Directors for 15 years and is now Director Emeritus.
Jim Sterne
Author, Consultant, and Marketing Analytics Expert
Accreditations
Link to awards
How GoSkills helped Chris
I got the promotion largely because of the skills I could develop, thanks to the GoSkills courses I took. I set aside at least 30 minutes daily to invest in myself and my professional growth. Seeing how much this has helped me become a more efficient employee is a big motivation.
