Data-Backed Decision Making
Data-Backed Decision Making
What you’ll learn
Skills you’ll gain
Using data to help you reach a conclusion can lead to less indecision, more information, and ultimately, better outcomes. In this course, advisor and consultant Jim Sterne provides his guidance for driving a culture of data-backed decision making at your organization. Jim first explains key concepts around data as well as the concept of data literacy. He then reviews the obstacles to both obtaining data and achieving data literacy across an organization. Jim goes on to explore concepts of how data can be managed to achieve better decisions. Finally, Jim reviews his tips for structuring data and achieving decisions, both by using specific tools and by applying non-technical concepts.
Syllabus
Download syllabus-
1
Data literacy defined A clear definition of Data Literacy is the start of data mastery. 2m
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2
Why data literacy is important Data is a new lens through which you can view and assess the success of an organization or a project. 2m
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Data naysayers Many people will obstruct your data literacy journey. 3m
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Creating a data driven culture All the data in the world and cool software won't make an organization data driven. 2m
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3
Getting started with data Asking data-related questions is your golden ticket to changing the culture in your organization and improving everybody's capabilities. 1m
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It all starts with a bit You can drive a car without knowing how a transmission differential works - you just need to know how to go, turn, and stop. 2m
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The fairytale of clean data On paper, data is clean and well defined; it's black and white. 2m
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3
Putting data together Data gets more powerful when it is combined, and different combinations of data go by different names. 3m
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4
The art of analysis Collecting, cleaning, and moving data around are the same as stretching a canvas and mixing paints. 3m
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The data pipeline Data flowing like water is a great metaphor for understanding what happens between capturing data, cleaning it, combining it, studying it, and then using it to drive decisions. 3m
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Real data in the real world If you want to analyze your company's data, you have to know where it is, how it got there, and what it is actually made of. 3m
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3
It takes a village You can't tell the players without a program. 3m
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4
Governing your data Getting everybody in an organization to understand data is one thing. 3m
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5
A matter of interpretation Data analysis is in the eye of the beholder. 4m
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The question comes first Data diving can be fun, but that's not where the big payoff comes. 2m
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Curiosity is golden The key to getting the most out of data is curiosity. 2m
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Correlation and causation At times there could be a mix up between the two concepts of correlation and causation. 2m
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4
Helpful data tools There are a thousand and one tools to help collect, clean, manage, and analyze data. 2m
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5
Just a smidgen of statistics When people first think of data, they are thrown off by the feeling that it's all about high-level math. 2m
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6
Machine learning Given enough data and you can use the most powerful data tool invented: Artificial Intelligence. 4m
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Data literacy for everyone You don't need to get a PhD in mathematics or be a Chief Data Officer for data to be valuable to you. 1m
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You can do it Data literacy is for everybody. 1m
Certificate
Certificate of Completion
Awarded upon successful completion of the course.
Instructor
Jim Sterne
Jim Sterne focuses his forty years in sales and marketing on creating and strengthening customer relationships through digital communications. He sold business computers to companies that had never owned one in the 1980s, consulted and keynoted about online marketing in the 1990s, and founded a conference and a professional association around digital analytics in the 2000s. Following his humorous Devil's Data Dictionary, Sterne published his twelfth book, Artificial Intelligence for Marketing: Practical Applications.
Sterne founded the Marketing Analytics Summit (formerly the eMetrics Summit) in 2002, which was the birthplace of the Digital Analytics Association. He served on the DAA Board of Directors for 15 years and is now Director Emeritus.
Jim Sterne
Author, Consultant, and Marketing Analytics Expert
Accreditations
Link to awards
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