Using AI to Build a Strategic Mindset
Using AI to Build a Strategic Mindset
What you’ll learn
Skills you’ll gain
Explore the transformative world of artificial intelligence and its application in strategic planning and decision-making. Led by Jim Sterne, an author, consultant, and marketing analytics expert at the corner of marketing and digital technology. Initially, learners will discover how AI can streamline and enhance strategic planning processes. The curriculum then reveals practical applications of AI across various business functions, from market research to product development, and insights into staying ahead with the latest AI advancements. After completing this course, learners will be equipped to apply AI in strategic sessions, market research, product development, scenario simulations, and keep abreast of AI innovations for business excellence.
Syllabus
Download syllabus-
1
Strategy is planning Embrace the future where your strategic planning isn't just a solo journey but a collaboration with cutting-edge artificial intelligence. 1m
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2
Higher-order use of generative AI Dive into the realm of strategic foresight with generative AI to tackle complex, executive-level decision-making. 1m
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1
Market research Discover the power of leveraging large language models for in-depth market research, a transformative approach to understanding your business landscape. 1m
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2
Product development Unlock the creative potential of product development by integrating large language models into your process. 1m
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3
Scenario planning Step into the future of strategic foresight with scenario planning, where imagination meets rigorous planning. 1m
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4
Persona dialogues Transform your approach to market strategy with the innovative technique of persona dialogues. 1m
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5
Data analysis Data literacy is becoming more and more central to business success. 3m
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6
Generative AI as a mentor Enhance your learning experience by using generative AI as your personal mentor, guiding you through both educational and personal growth challenges. 1m
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1
Next steps Nice work! 1m
Certificate
Certificate of Completion
Awarded upon successful completion of the course.
Instructor
Jim Sterne
Jim Sterne focuses his forty years in sales and marketing on creating and strengthening customer relationships through digital communications. He sold business computers to companies that had never owned one in the 1980s, consulted and keynoted about online marketing in the 1990s, and founded a conference and a professional association around digital analytics in the 2000s. Following his humorous Devil's Data Dictionary, Sterne published his twelfth book, Artificial Intelligence for Marketing: Practical Applications.
Sterne founded the Marketing Analytics Summit (formerly the eMetrics Summit) in 2002, which was the birthplace of the Digital Analytics Association. He served on the DAA Board of Directors for 15 years and is now Director Emeritus.
Jim Sterne
Author, Consultant, and Marketing Analytics Expert
Accreditations
Link to awards
How GoSkills helped Chris
I got the promotion largely because of the skills I could develop, thanks to the GoSkills courses I took. I set aside at least 30 minutes daily to invest in myself and my professional growth. Seeing how much this has helped me become a more efficient employee is a big motivation.
