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About this lesson

Learn the uses and best practices for writing business-related content on Twitter. 

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Twitter.docx
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Twitter - Solution.docx
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Quick reference

Topic

Learn the uses and best practices for writing business-related content on Twitter.

When to use

When creating Tweets for a business account on Twitter.

Instructions

Purpose

Typical business uses of Facebook page:

  • Convenient sharing with customers and peers
  • Ongoing, worldwide promotional power
  • Communications value in your industry
  • Your business news and updates
  • Free marketing tactic

Post Ideas and Guidelines

  • Use conversational or casual tone with your brand communications voice
  • Avoid excessive use of abbreviations and texting slang as shorthand, even though Tweets can only be 140 characters at most
  • Provide helpful links – yours and others
  • Pull in content from other sources (your blog, Facebook, etc.). Retweets (RTs) help to create content as well
  • Ask questions; engage your followers. Leave space at the end of tweets for RTs and replies
  • Learn the use of #hashtag – to indicate searchable terms and trends
  • Share immediate and urgent news and announcements: sales, changes, awards, etc. Twitter is valued for breaking news
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  • 00:04 Next let's take a look at writing on Twitter, where your customer facing communications
  • 00:10 can land on a business page
  • 00:12 filled with great Tweet ideas and guidelines for you to post and use social media to the Max.
  • 00:20 A Twitter business page starts out as a concise profile that can reach customers and peers conveniently
  • 00:28 all across the world,
  • 00:31 24 hours a day seven days a week with lots of promotional power for you.
  • 00:37 As a business or an independent person running a business you want to use your business writing prowess to maximize Twitter
  • 00:48 and show communications value in your industry.
  • 00:53 Tweets which are Twitter posts are short bursts
  • 00:57 of information that can be shared
  • 01:01 as business news and updates at any time from any place.
  • 01:08 This is not only an educational or public relations value
  • 01:13 it's also a free marketing tactic.
  • 01:19 With all that information sharing possible you're going to want to keep a lot of
  • 01:24 ideas fresh on your Twitter page and follow some guidelines
  • 01:30 because the reach really is widespread.
  • 01:35 For example the tone you use in your Twitter posts or Tweets should be conversational or casual
  • 01:42 yet still adhering
  • 01:44 to your brand communications voice.
  • 01:49 One thing to being very careful of on Twitter is avoid in the use of a lot of abbreviations
  • 01:56 or slang or texting shorthand which tends to slip into this medium and here's why, each Tweet only allows 140 characters. If you're not familiar
  • 02:09 you'll find when you're doing your writing inside Twitter the spaces are used up rather quickly. We see in our top Tweet here that's
  • 02:19 very difficult to decipher and were not in the business to confuse!
  • 02:25 Providing helpful links is a great place to start...
  • 02:29 your content can be linked as well as links to others. We see GoSkills has provided a link to Fast Company "Emotional Intelligence..."
  • 02:42 "Predicts Job Success..." It makes sense with what GoSkills is in business to do.
  • 02:50 Pulling in content then from other sources as well as your own
  • 02:55 will really help keep your Twitter material fresh.
  • 02:59 Retweets or RTs will also help. Look up and down your Twitter feed and find other relative content to your own to Retweet.
  • 03:15 Ask questions engage,
  • 03:17 you have many customers, peers and other aspects of your network to interact on your Twitter business page.
  • 03:26 You can leave some space at the end of tweets so people can reply to you or retweet with the comment of their own. And learn to use
  • 03:35 the hash tag-- that's the little cross hatch #mark or number symbol, which
  • 03:41 indicates a term of interest, something people will search for
  • 03:45 or what is trending right now.
  • 03:50 One of the best ways to use twitter is to share immediate news or urgent news. In fact news from all over the world is often broken on Twitter
  • 03:57 but in your business writing application you'll want to use it to announce a sale or change in your business.
  • 04:05 Perhaps you've won an award
  • 04:08 or someone important is joining the team.
  • 04:11 Overall understanding what tone and what voice to keep constant on Twitter and all your social media outlets, avoiding confusing language
  • 04:21 and providing lots of helpful content while you engage your audience, will ensure that you can maximize the use of Twitter even though
  • 04:35 each little Tweet a small snippet packed with information.

Lesson notes are only available for subscribers.

Facebook
3m:53s
Business Website Overview
4m:44s
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