Twitter

Quick reference

• 00:04 Next let's take a look at writing on Twitter, where your customer facing communications
• 00:10 can land on a business page
• 00:12 filled with great Tweet ideas and guidelines for you to post and use social media to the Max.
• 00:20 A Twitter business page starts out as a concise profile that can reach customers and peers conveniently
• 00:28 all across the world,
• 00:31 24 hours a day seven days a week with lots of promotional power for you.
• 00:37 As a business or an independent person running a business you want to use your business writing prowess to maximize Twitter
• 00:48 and show communications value in your industry.
• 00:53 Tweets which are Twitter posts are short bursts
• 00:57 of information that can be shared
• 01:01 as business news and updates at any time from any place.
• 01:08 This is not only an educational or public relations value
• 01:13 it's also a free marketing tactic.
• 01:19 With all that information sharing possible you're going to want to keep a lot of
• 01:24 ideas fresh on your Twitter page and follow some guidelines
• 01:30 because the reach really is widespread.
• 01:35 For example the tone you use in your Twitter posts or Tweets should be conversational or casual
• 01:42 yet still adhering
• 01:44 to your brand communications voice.
• 01:49 One thing to being very careful of on Twitter is avoid in the use of a lot of abbreviations
• 01:56 or slang or texting shorthand which tends to slip into this medium and here's why, each Tweet only allows 140 characters. If you're not familiar
• 02:09 you'll find when you're doing your writing inside Twitter the spaces are used up rather quickly. We see in our top Tweet here that's
• 02:19 very difficult to decipher and were not in the business to confuse!
• 02:25 Providing helpful links is a great place to start...
• 02:29 your content can be linked as well as links to others. We see GoSkills has provided a link to Fast Company "Emotional Intelligence..."
• 02:42 "Predicts Job Success..." It makes sense with what GoSkills is in business to do.
• 02:50 Pulling in content then from other sources as well as your own
• 02:55 will really help keep your Twitter material fresh.
• 02:59 Retweets or RTs will also help. Look up and down your Twitter feed and find other relative content to your own to Retweet.
• 03:15 Ask questions engage,
• 03:17 you have many customers, peers and other aspects of your network to interact on your Twitter business page.
• 03:26 You can leave some space at the end of tweets so people can reply to you or retweet with the comment of their own. And learn to use
• 03:35 the hash tag-- that's the little cross hatch #mark or number symbol, which
• 03:41 indicates a term of interest, something people will search for
• 03:45 or what is trending right now.
• 03:50 One of the best ways to use twitter is to share immediate news or urgent news. In fact news from all over the world is often broken on Twitter
• 03:57 but in your business writing application you'll want to use it to announce a sale or change in your business.
• 04:05 Perhaps you've won an award
• 04:08 or someone important is joining the team.
• 04:11 Overall understanding what tone and what voice to keep constant on Twitter and all your social media outlets, avoiding confusing language
• 04:21 and providing lots of helpful content while you engage your audience, will ensure that you can maximize the use of Twitter even though
• 04:35 each little Tweet a small snippet packed with information.

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