Excel for Marketers

(3 reviews)

Features

Premium video tutorials

Award-winning instructors

Personalized learning

Get certified

Learn at your own pace

Mobile (learn on-the-go)

Unlimited tests and quizzes

Regularly updated content


Overview

Learn how to use Excel to gain data-driven insights with the GoSkills Excel for Marketers course.

This beginner-friendly course is designed to help marketing professionals get the most out of Excel to save time and be more efficient in their daily tasks. By the end of this short course, you will know how to build your own dashboard using traffic data from Google Analytics. 

If you want to better use Excel for digital marketing endeavors like tracking monthly statistics, measuring the success of campaigns, analyzing SEO opportunities, or managing link building efforts, this course is for you. 

Only basic knowledge of Excel is required to benefit from this course. If you are an Excel pro already, you'll pick up some useful tips and tricks to harness the power of Excel for marketing analytics.

In this course, you will learn how to:

  • Import and clean your data to ensure it’s error-free.
  • Organize your data with tables, sorting, and filtering.
  • Merge data from different lists with functions like VLOOKUP, and XLOOKUP.
  • Count data based on certain criteria with COUNT and COUNTIFS functions.
  • Create the often-feared but exceptionally helpful Pivot Tables.
  • Apply conditional formatting to better visualize your data.
  • Produce beautiful charts to present your data.
  • Build a custom dashboard and automatically update it with Power Query.

Once enrolled, our friendly support team and tutors are here to help with any course related inquiries.

Focus video player for keyboard shortcuts
Auto
  • HD
  • 720p
  • 540p
  • 360p
1.00x
  • 0.50x
  • 0.75x
  • 1.00x
  • 1.25x
  • 1.50x
  • 1.75x
  • 2.00x
cc

Summary

Skill level

Beginner

Certificate

(Excel certification)

Lessons

11

Pre-requisites

None

Versions supported

2016, 2019, 365

Video duration

1h 15m

Estimated study time

4.5h for all materials



Syllabus

Introduction

An introduction to the course

Try it!

Importing and Cleaning Data

As a Marketer, it’s incredibly important to have up-to-date, clean data. In this lesson we apply some common edits to unusable data to clean it up for use.


Counting Items Based on Certain Criteria

This lesson will show you COUNTIF and COUNTIFS that will allow you to quickly gather insights from your data based on the frequency of information.


Merging Data from Different Lists

XLOOKUP and VLOOKUP enable you to merge data to add greater context to the data.

Tables to Make Life Easier

If you often work with data sets that are quite large, then you might consider using an Excel table. Tables have a lot of functionality automated and make life easier.

Try it!


Sort & Filter with Tables

If you have a large dataset, it’s easy to get overwhelmed with too much information. Sorting and filtering help you reduce large amounts of data so that you can focus on only the relevant data.

 


Pivot Tables from Tables

You often need to make sense of data using a variety of reports and stats. Pivot tables help you do just that.


Conditional Formatting to Dynamically Add Color to Reports

Conditional formatting can highlight items based on rules you set and, as the data changes and other data meets the requirements, your highlights will change automatically.

Try it!

Charts as a Visualization Tool

In our quest to visually represent data, a chart is indispensable.


Dashboards to Display Critical Information at a Glance

Having a macro-level - or a birds-eye view - of your marketing efforts is essential. It allows you to see trends, make better business decisions, and point out areas to investigate.

Use Power Query to do the Heavy Lifting

Power Query automates the process of getting data into a table and performing routine edits.

 

Download syllabus