Introduction to Marketing Course | Online Training - GoSkills
Introduction to Marketing
In today's competitive, rapidly changing marketplace, marketing is the most important lifeline to your business. Learning how to put together a clear marketing strategy and create successful marketing campaigns is essential to build awareness of your brand, attract the ideal clients for your business, and increase revenues. If you are new to marketing and don't know where to start, or want to discover how effective marketing can benefit you, this training can help you take your business to the next level.
In this Introduction to Marketing course online, you will discover the 7 steps to effective marketing to convey a valuable message that addresses your customers’ needs, target and attract your ideal clients, spread awareness of your products and services and grow your business.
Highlights:
- 21 practical tutorials.
- Identify who your ideal client is and how to connect with them.
- Create a simple, effective marketing plan.
- Articulate a compelling message to build rapport with your audience.
- Convert prospects into customers and fans.
- Create marketing content with items of value.
- Understand the advertising framework for any medium.
- Use social media, blogs, and websites to attract more customers to your brand.
- Promote your products or services through email campaigns, print and online advertising.
- Track and measure your marketing efforts to determine results.
Once enrolled, our friendly support team and tutors are here to help with any course related inquiries.
Syllabus
Download syllabus-
1
Who They Are Discover exactly who your ideal client is and what makes them your ideal client. This is the first key to unlocking marketing magic. 5m
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2
Where They Are We look at where your ideal client is. That way, we can begin a campaign to target them and start building a relationship with them through marketing. 3m
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3
Why They Are You will learn how to connect with your ideal client’s “Why.” As humans, our brains build connections with the “why” of companies and individuals first. This concept is crucial to learn when discovering marketing magic. 5m
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1
The Overview Discover how to put together an effective marketing plan that is fast, simple and proven to work. 6m
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2
Messaging Learn to put together your clear, concise message that you want to articulate to your prospects. You will also create a compelling company or individual story that you will use to build rapport with your audience. 8m
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3
Converting Learn how to convert prospects into raving fan clients through your marketing campaigns. 7m
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1
Items of Value Learn what “Items of Value” are to your audience that will help them know, like and trust you before you ever meet them. 5m
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2
Advertising Framework Learn the advertising framework you can use in any advertising medium you choose. 5m
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3
Images in Your Ads Learn what kind of images to use in your ads that attract consumers’ attention. 4m
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1
Social Media Updates We look at the importance of social media in marketing and how to get the most out of it. 6m
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2
Landing Pages Discover what the difference is between a website and landing pages and how they can attract more customers to your brand. 4m
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3
Blogs We look at the importance of blogs and how to use them to get results. 5m
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1
Email Campaigns At this time, email campaigns are still the most cost-effective and get the best results. 4m
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2
Social Media Ads Paid social media ads can help you attract your ideal clients and expose them to your brand more than once through retargeting. 5m
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3
Print Ads We will look at how to campaign with print ads and continue to build your brand and client base. 4m
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1
Track Learn how to properly track your marketing efforts. 4m
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2
Measure You will discover how to measure your marketing results so that you can make educated decisions moving forward. 2m
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3
Adjust Learn how to adjust your campaigns and promotions to get the results that you are after. 5m
Certificate
Certificate of Completion
Awarded upon successful completion of the course.
Instructor
David Brownlee
David Brownlee is a global figure in business coaching, training and consulting. He is one of the most in-demand customer service, marketing and sales trainers worldwide.
David works witha diverse clientele of Fortune 500 Companies and small businesses to build customer loyalty, increase sales conversions and gain client referrals to increase revenue and grow their business.
David Brownlee
Business Coach and Speaker
Accreditations
Link to awards
How GoSkills helped Chris
I got the promotion largely because of the skills I could develop, thanks to the GoSkills courses I took. I set aside at least 30 minutes daily to invest in myself and my professional growth. Seeing how much this has helped me become a more efficient employee is a big motivation.
