About this lesson
The most successful sales people are experts in their industry. In this video we look at how to build your credibility as an expert.
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Be an Expert in Your Industry
Establish yourself as an expert in your industry, so your customers trust your products, services and advice.
When to use
You should always try to become an expert in your industry to gain the trust and confidence of people who are buying your products or your services, taking your advice or whom you are influencing to do business with you.
To establish yourself as an expert in your industry you need to do the following:
- Research your industry’s past, stay current on the present and predict the future. You can do this by subscribing to trade magazines or joining industry associations or simply talking to your colleagues.
- Teach others what it is you know in your industry. You can do this through blogs, podcasts, emails, white papers, videos or live presentations. Give your customers items of value.
- Promote your expertise on social media (YouTube, Facebook, Twitter, LinkedIn, etc.)
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