About this lesson
Covering the most common press release mistakes is crucial, as they might jeopardise the publication of your press release or whether it gets read.
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9 Press Release Mistakes to Avoid
Covering the most common press release mistakes is crucial as they might jeopardize the publication of your press release or whether it gets read.
When to use
Tips to use when writing a press release.
- Don’t underestimate your task: writing a good press release in an hour is simply unrealistic. Precisely because a press release is so condensed, a lot of thinking must go into it.
- Don’t overdo links: use links sparingly to make them more effective.
- Don’t use Caps Lock: using Caps Lock equals to shouting and is not suitable to a press release.
- Don’t write a long press release: it shouldn’t be longer than 2 pages. Either use a link if you have a lot of information or write an article.
- Don’t write a sloppy press release: writing a press release requires time and effort to make many revisions until it's perfect.
- Don’t include useless or irrelevant information: keep your press release to the point. A press release is a teaser not the whole story!
- Don’t use jargon: jargon will confuse your readers. Your press release must be easy to read, so use everyday language and keep it simple.
- Don’t use the phrase “we are excited to”: this has been so overused in the press release world, that it has lost its power.
- Don’t use a sales pitch: this will make readers bin your press release instantly and will reduce the chances of becoming a credible source of information to journalists and editors.
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