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1. Why is timing an important factor in the success of a press release?
Because news is time sensitive.
Because everyone is very busy these days and if you get the timing wrong, people won’t read your news.
Because timing increases the odds of publication and the numbers of readers as a consequence.
2. You are an American company trying to expand your market to Europe. What would you need to know if you were to post your press release on Social Media to appeal to a European audience?
You would need to find out peak European times for your chosen social media and then schedule your press release accordingly.
You would need to find out what your European target audience likes to consume on social media.
You would need to find out the age of your target audience as social media is mainly used by younger generations.
3. When the famous singer Adele launched her latest CD in November 2015, it went platinum. This resulted in marketing agencies holding back the release of other top singers’ albums until the hype and excitement for Adele’s CD had dwindled. What does this example illustrate?
That you shouldn’t compete with your competitors.
That timing was crucial to the success of the release of other singers’ CD.
That timing of the release was crucial to Adele’s success.
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