1. 1

    Why is timing an important factor in the success of a press release?

  2. 2

    You are an American company trying to expand your market to Europe. What would you need to know if you were to post your press release on Social Media to appeal to a European audience?

  3. 3

    When the famous singer Adele launched her latest CD in November 2015, it went platinum. This resulted in marketing agencies holding back the release of other top singers’ albums until the hype and excitement for Adele’s CD had dwindled. What does this example illustrate?