1. 1

    Why is a treat to the reputation of a company ‘a double threat’?

  2. 2

    What should you do if a rumor threatened the reputation of your company?

  3. 3

    Back in 1993, someone in the State of Washington claimed to have found a syringe in a can of Diet Pepsi. This was followed by more than 50 other reports. PepsiCo promptly denied the accusations, then produced 4 videos, one of which showed their soda canning procedure. Even though the reports were later found to be false, what was good about the way PepsiCo dealt with this rumor?